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  • Hoping For A Happy Hour Surge In Spring

    It’s easy to be nothing but negative amidst all the holiday season lockdowns and the dearth of travelers on the…

  • Using Tech To Regain Group Business

    Groups and MICE (Meetings, Incentives, Conferences and Exhibitions) travel will come back. Eventually we will have a workable vaccine and…

  • Turning To Technology

    We all want the pandemic to be over, but the night is darkest just before the dawn. I view these…

  • Maximizing Your PMS Usage And Revenues

    Planning ahead into 2021 amidst ongoing second wave lockdowns, staged reopenings and the emergence of a vaccine is a doozy.…

  • Making Your Reputation Right

    When we refer to reputation management we are discussing the capacity of user-generated content (UGC) stemming from a guest’s experience…

  • Do You Have A COVID Quarantine Protocol?

    Imagine this scenario. A guest arrives after a short flight for a five-night stay. A few days later, not feeling…

  • Relying On Revenue Management

    Perhaps the worst repercussion of the lockdowns and the cessation of travel has been that hotels have had to part…

  • Maximizing Revenues Starts With Prearrival Tech

    We’re now in the long tail of the pandemic. Our properties have upgraded our safety protocols to prevent the spread…

  • Employing A Workcation Strategy

    Working from home is becoming a permanent reality for many. This means more flexible hours, a rise in stir-craziness and…

  • Emphasizing Payment Efficiency

    The hardships of the pandemic continue to play out for hotels in numerous ways, one of the most jarring being…

  • Give Guests ‘Value’ For Q4 Bookings

    As the COVID-19 crisis is taking significantly longer than initially predicted to resolve itself, local leisure, staycations, workcations and drive-to…

  • Do Guests Care For Cleaning Or Anonymity?

    The first step for all hotels to make them safe in the wake of COVID-19 was a scrupulous refocus on…

  • Sunsetting RevPAR In Favor Of GOPPAR

    How do you use RevPAR to evaluate individual property performance? If anything, COVID-19 has brought to light the shakiness in…

  • Software Tools For Post-COVID Success

    We’re well on our way into the ‘next normal’—a catch-all term differing from the more binary ‘new normal’ that inscribes…

  • Planning For a Reservations-Only Culture

    During summer, your restaurant patrons are likely to not balk at all at the chance to comfortably eat outside on…

  • Adaptive Reuse For Rooms

    Only in New York…as they used to say. As one of the worst hit cities during the pandemic and one…

  • Restoring Group Confidence

    The stats from the summer of COVID show on a very broad level that leisure can be quite nimble to…

  • Tactics To Keep Staycations Coming

    The summer of COVID was also the summer of local leisure, with staycations and drive-to market guests dominating most open…

  • Benefits Of Being Out Of Touch

    Now that COVID has forced hotels to adopt touchless or cashless payment methods, it’s worth a bit of a history…

  • Long-Term Effects Of Lockdown Measures

    If ever COVID is put behind us once and for all – whether due to herd immunity or mass vaccination…

  • Storiesseasons

    Will COVID Delay Peak Summer Into Autumn?

    While travel is slowly ramping back up, there are still millions of people waiting anxiously for the virus to be…

  • COVID Compliance Software Creates Solution

    Second waves are a constant threat at present, and every hotel needs to do its part to prevent the virus…

  • Taking The Direct Approach

    Some of the initial travel statistics as we all emerge from lockdown are not the most optimistic for booking direct,…

  • Teeing Up Socially Distant Activities

    Prior to the coming of COVID-19, I had predicted a long, slow demise for golf. However, now that social distancing…

  • A Group Effort

    Most hotels don’t earn their keep from leisure guests alone. So, despite our laudable efforts to make people vacation again…