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Hospitality Data Minute: September 17-23
United States hotel performance increased compared to last week and had mostly positive results year-to-year, according to STR, a data…
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Stories
Process Innovation Should be the Engine for Technology Implementation within Your Hotels
Reflecting on the past year and a half, have you noticed that the pace of the world has seemed to…
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How to Harness the Split-Second Decisions that Customers Make
I remember this conversation I had with a fellow digital marketer. She believed that these fleeting moments on social platforms…
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Accelerate Your Growth by Hacking Your Hospitality Circle of Influence
When choosing my board of advisors, there are 3 types of people I want to be surrounded by: Mentors: People…
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Stories
Growing Nightly Rates Means Strong First Impressions
When developing a strategy to grow your nightly rates over several years, we often advise hotels to look at what…
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Hospitality Data Minute: September 10-16
United States hotel performance increased significantly compared to last week and had mixed results year-to-year, according to STR, a data…
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How Social Media Can Turn Your Worst Reviews Into Your Best Advertisements
A common misconception I encounter as a digital marketer is the belief held by some business owners that avoiding social…
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Proven Principles to Get More Likes, Comments, and Shares on Your Hospitality Content
“How do I go viral?” is a commonly asked question nowadays. Social media is becoming flooded with not only young…
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Hospitality Data Minute: September 3-9
Last week, United States hotel performance had mixed results week-to-week and year-to-year, according to STR, a data solutions and insights…
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Stories
Highlights from BITAC Multi-Unit Housing
Executives from around the multi-unit housing industry descended on Disney’s Boardwalk Inn in Lake Buena Vista, Florida, this week to…
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Tackling Employee Morale with a Social Twist
While the hospitality industry experiences labor shortages, retaining and nurturing your existing staff is paramount. The hospitality industry is known…
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BITAC
BITAC Multi-Unit Housing Panel: New Tenants, New Demands
In multi-unit housing, property developers are having to take into account the ever-evolving tastes and needs of the “modern tenant”…
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Building Your Hospitality Digital Course
Alex Hormozi, a first-generation Iranian American entrepreneur, investor, and philanthropist often talks about “delaying the ask” for money for as…
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Four Tips for a Successful Merger or Acquisition
Mergers and acquisitions are an increasingly prevalent feature of business, with deal volume doubling in the past 20 years. If…
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Stories
The IT Director Perspective at a Caribbean Five-Star Resort
Some luxury properties can have over a hundred different technology vendors to satisfy the entire guest value chain, both on-property…
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COLUMN: Recognizing the Unsung Heroes of the Hospitality Industry
Labor Day is a time to celebrate the contributions and achievements of workers and executives across various industries. While it…
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Why Smart Hospitality Pros Should Tune into TikTok for Golden Insights
TikTok is much more than a platform for viral dances and challenges. For the hospitality industry, it’s a goldmine of…
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Stories
The Balance Between Raising ADR and Managing Guest Expectations
There are a lot of factors that are driving up hotel ADRs, with lingering inflation as just one of them…
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How Meyer Jabara’s ‘Journey’ Culture Improves Their Retention
In recent years, “culture” has become an oft-used buzzword. Every company wants to have a strong culture, but it’s much…
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Hospitality Data Minute: August 20-26
United States hotel performance declined again last week but showed positive results year-to-year, according to STR, a data solutions and…
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Stories
BITAC Events to Feature Virtual GM Podcast at Upcoming Events
For the last year, the Virtual GM podcast has been gracing the ears of hospitality industry members looking for insights…
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Legal Tips with Richard Sheinis: Beware Using Dark Patterns
Dark patterns in advertising are nothing new. We are all familiar with retail stores strategically displaying their products so you…
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Driving Thru Digital: How McDonald’s Strategy Flips The Online Game
Ray Kroc, the genius behind the growth of the global behemoth that is McDonald’s, once said, “If you’re not a…
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Leverage These Core Copywriting Principles To Get More Engagement & Sales
Dove’s “Real Beauty” campaign flipped the beauty industry 180 degrees. It was launched in 2004 by Unilever, aiming to build…
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Stories
Bidwell Marriott in Portland Highlights Community with Speaker Series
Many hotels embrace the communities they exist within through various features, whether they be the design and artwork in the…