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  • February 15, 2021

    Getting The Message

    We’re all waiting for travel numbers to improve, but in the meantime budgets have to be kept as low as…

  • February 11, 2021

    Can You Charge For A COVID-19 Safety Feature?

    The pandemic forced hotels to up their cleanliness game on numerous fronts. Much like how housekeeping costs were baked in…

  • February 9, 2021

    Maximizing Hotel Team Videoconferencing

    Are you sick of all the Zoom, Skype, Google Meets and Microsoft Teams calls yet? While it’s a good morale…

  • February 2, 2021

    Doubling Down During Pandemic

    “You take the business wherever and whichever way it comes, but you need to be prepared to serve it,” started…

  • January 29, 2021

    Reopening A Profitable Spa In 2021

    Most spa operations have yet to properly recover from the rigors of 2020. Our hope is that as we emerge…

  • January 26, 2021

    Extending The Holiday Season To Boost Revenues

    The holiday season of 2020 may have been good for some hotels and abysmal for others. With the pandemic still…

  • January 20, 2021

    Hoping For A Happy Hour Surge In Spring

    It’s easy to be nothing but negative amidst all the holiday season lockdowns and the dearth of travelers on the…

  • January 13, 2021

    Using Tech To Regain Group Business

    Groups and MICE (Meetings, Incentives, Conferences and Exhibitions) travel will come back. Eventually we will have a workable vaccine and…

  • January 4, 2021

    Turning To Technology

    We all want the pandemic to be over, but the night is darkest just before the dawn. I view these…

  • December 21, 2020

    Maximizing Your PMS Usage And Revenues

    Planning ahead into 2021 amidst ongoing second wave lockdowns, staged reopenings and the emergence of a vaccine is a doozy.…

  • December 7, 2020

    Making Your Reputation Right

    When we refer to reputation management we are discussing the capacity of user-generated content (UGC) stemming from a guest’s experience…

  • November 30, 2020

    Do You Have A COVID Quarantine Protocol?

    Imagine this scenario. A guest arrives after a short flight for a five-night stay. A few days later, not feeling…

  • November 23, 2020

    Relying On Revenue Management

    Perhaps the worst repercussion of the lockdowns and the cessation of travel has been that hotels have had to part…

  • November 16, 2020

    Maximizing Revenues Starts With Prearrival Tech

    We’re now in the long tail of the pandemic. Our properties have upgraded our safety protocols to prevent the spread…

  • November 4, 2020

    Employing A Workcation Strategy

    Working from home is becoming a permanent reality for many. This means more flexible hours, a rise in stir-craziness and…

  • November 2, 2020

    Emphasizing Payment Efficiency

    The hardships of the pandemic continue to play out for hotels in numerous ways, one of the most jarring being…

  • October 26, 2020

    Give Guests ‘Value’ For Q4 Bookings

    As the COVID-19 crisis is taking significantly longer than initially predicted to resolve itself, local leisure, staycations, workcations and drive-to…

  • October 19, 2020

    Do Guests Care For Cleaning Or Anonymity?

    The first step for all hotels to make them safe in the wake of COVID-19 was a scrupulous refocus on…

  • October 13, 2020

    Sunsetting RevPAR In Favor Of GOPPAR

    How do you use RevPAR to evaluate individual property performance? If anything, COVID-19 has brought to light the shakiness in…

  • October 6, 2020

    Software Tools For Post-COVID Success

    We’re well on our way into the ‘next normal’—a catch-all term differing from the more binary ‘new normal’ that inscribes…

  • October 2, 2020

    Planning For a Reservations-Only Culture

    During summer, your restaurant patrons are likely to not balk at all at the chance to comfortably eat outside on…

  • September 22, 2020

    Adaptive Reuse For Rooms

    Only in New York…as they used to say. As one of the worst hit cities during the pandemic and one…

  • September 9, 2020

    Restoring Group Confidence

    The stats from the summer of COVID show on a very broad level that leisure can be quite nimble to…

  • September 1, 2020

    Tactics To Keep Staycations Coming

    The summer of COVID was also the summer of local leisure, with staycations and drive-to market guests dominating most open…

  • August 28, 2020

    Benefits Of Being Out Of Touch

    Now that COVID has forced hotels to adopt touchless or cashless payment methods, it’s worth a bit of a history…