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  • December 7, 2020

    Making Your Reputation Right

    When we refer to reputation management we are discussing the capacity of user-generated content (UGC) stemming from a guest’s experience…

  • November 30, 2020

    Do You Have A COVID Quarantine Protocol?

    Imagine this scenario. A guest arrives after a short flight for a five-night stay. A few days later, not feeling…

  • November 23, 2020

    Relying On Revenue Management

    Perhaps the worst repercussion of the lockdowns and the cessation of travel has been that hotels have had to part…

  • November 16, 2020

    Maximizing Revenues Starts With Prearrival Tech

    We’re now in the long tail of the pandemic. Our properties have upgraded our safety protocols to prevent the spread…

  • November 4, 2020

    Employing A Workcation Strategy

    Working from home is becoming a permanent reality for many. This means more flexible hours, a rise in stir-craziness and…

  • November 2, 2020

    Emphasizing Payment Efficiency

    The hardships of the pandemic continue to play out for hotels in numerous ways, one of the most jarring being…

  • October 26, 2020

    Give Guests ‘Value’ For Q4 Bookings

    As the COVID-19 crisis is taking significantly longer than initially predicted to resolve itself, local leisure, staycations, workcations and drive-to…

  • October 19, 2020

    Do Guests Care For Cleaning Or Anonymity?

    The first step for all hotels to make them safe in the wake of COVID-19 was a scrupulous refocus on…

  • October 13, 2020

    Sunsetting RevPAR In Favor Of GOPPAR

    How do you use RevPAR to evaluate individual property performance? If anything, COVID-19 has brought to light the shakiness in…

  • October 6, 2020

    Software Tools For Post-COVID Success

    We’re well on our way into the ‘next normal’—a catch-all term differing from the more binary ‘new normal’ that inscribes…

  • October 2, 2020

    Planning For a Reservations-Only Culture

    During summer, your restaurant patrons are likely to not balk at all at the chance to comfortably eat outside on…

  • September 22, 2020

    Adaptive Reuse For Rooms

    Only in New York…as they used to say. As one of the worst hit cities during the pandemic and one…

  • September 9, 2020

    Restoring Group Confidence

    The stats from the summer of COVID show on a very broad level that leisure can be quite nimble to…

  • September 1, 2020

    Tactics To Keep Staycations Coming

    The summer of COVID was also the summer of local leisure, with staycations and drive-to market guests dominating most open…

  • August 28, 2020

    Benefits Of Being Out Of Touch

    Now that COVID has forced hotels to adopt touchless or cashless payment methods, it’s worth a bit of a history…

  • August 25, 2020

    Long-Term Effects Of Lockdown Measures

    If ever COVID is put behind us once and for all – whether due to herd immunity or mass vaccination…

  • Storiesseasons
    August 17, 2020

    Will COVID Delay Peak Summer Into Autumn?

    While travel is slowly ramping back up, there are still millions of people waiting anxiously for the virus to be…

  • August 11, 2020

    COVID Compliance Software Creates Solution

    Second waves are a constant threat at present, and every hotel needs to do its part to prevent the virus…

  • August 6, 2020

    Taking The Direct Approach

    Some of the initial travel statistics as we all emerge from lockdown are not the most optimistic for booking direct,…

  • August 3, 2020

    Teeing Up Socially Distant Activities

    Prior to the coming of COVID-19, I had predicted a long, slow demise for golf. However, now that social distancing…

  • July 29, 2020

    A Group Effort

    Most hotels don’t earn their keep from leisure guests alone. So, despite our laudable efforts to make people vacation again…

  • July 24, 2020

    Key Summer Strategies

    Top-level property awareness is still the lifeblood that feeds demand and bookings. Many properties are doing good numbers over the…

  • July 20, 2020

    COVID Means No More Phone Transactions

    With most of a hotel’s workforce completing their tasks from the comforts of their home offices during the pandemic, this…

  • July 14, 2020

    Competition From Cruises May Increase

    Cruise lines were probably impacted the worst of all industries from COVID-19. Not only did the lockdown force nearly all…

  • Stories1
    July 2, 2020

    The Need To Watch Home Sharing

    Part of the new normal after the Coronavirus has died off will be a great reshuffling of customer behaviors, including…