ALPHARETTA, GA–HP Hotels, a full-service third-party hotel management company, announced today that it has added Ed Robison to its executive team to serve as the company’s Senior Vice President of Owner Relations and Development. Kerry Ranson, HP Hotels’ Chief Development Officer, made the announcement.
In this position, Ed will support many of the growth initiatives of HP by contributing to all aspects of underwriting, including market research and feasibility analysis, creating pro forma hotel projections, and performing return analyses. He will also participate in due diligence efforts to determine the financial viability, profitability and appropriateness of transaction structures. Importantly, Ed will work with HP’s investors and owners, both existing and new, to build relationships that provide long term, sustainable growth for HP Hotels.
Ed has more than 35 years of corporate, franchise and property experience in operations, sales, management and development. He comes to HP from Hilton where he spent 14 years, most recently as Senior Director of Owner Support for the Hilton Focused Service and All-Suites brands. They included over 4,800 hotels that were part of the Embassy Suites, Hilton Garden Inn, Hampton, Homewood Suites, Home2 Suites and Tru brands.
“I couldn’t be happier to join this team,” said Robison. “Being part of HP’s strategy to add high-value, quality assets to our management portfolio and continue to deliver superior performance for our owners and investors is something I am very much looking forward to.”
Commenting on the addition of Robison to the organization, Ranson said, “Ed is a seasoned, accomplished industry professional, well-respected throughout the hospitality industry and with a strong track record of success. He’s an excellent addition to our executive team and we look forward to leveraging his skills and experience as we look to grow by identifying and capitalizing on opportunities that will be present, post-pandemic, as the hospitality industry regains solid footing.”