Global Hotel Alliance Reports First-Half Revenue Growth

July 12, 2026

DUBAI, United Arab Emirates — Global Hotel Alliance reported $858 million in revenue generated by GHA DISCOVERY members during the second quarter, up 11% from a year earlier. First-half revenue increased 17% to $1.8 billion.

Room nights booked by loyalty members rose 21% year over year in the quarter and 27% during the first half. Cross-brand revenue, generated when members stayed with a different GHA brand than the one through which they enrolled, increased 32% to $132 million.

GHA also added 31 properties during the quarter and surpassed 1,000 hotels in the first half of 2026. Italy, Spain and Thailand were the top international destinations by member revenue during the second quarter.