July 13, 2023
SAN FRANCISCO – Equinox Hospitality, a hotel investment, management, acquisition, and development company, has acquired the Four Points by Sheraton San Rafael Marin County for $38 million. This acquisition marks Equinox’s fifth addition to its hotel portfolio in the past year according to a press release.
“The potential of this property has always resonated with me, having kept an eye on it for quite some time,” said Adam Suleman, principal at Equinox Hospitality. “When it came onto the market, it felt like the perfect alignment of opportunity. Marin County is an affluent market that presents a strong demand for a hotel of this nature due to its supply constraints. The property’s strategic location — being at the heart of key sites in Marin, in proximity to San Francisco and Wine Country, and next door to a billion-dollar retail and development zone — lends itself to a wealth of opportunities.”
Equinox Hospitality aims to unlock the latent potential of the property through a thorough renovation and strategic rebranding, the release said. The hotel will soon align itself with the growing portfolio of Tribute by Marriott, a brand recognized for its independent properties. Driving this initiative is a commitment to enrich the guest experience and create an environment that appeals to the local Marin community and visitors from neighboring regions, such as Napa, Sonoma, and San Francisco. The renovation plans will kick off next year.
“Having acquired five unique properties and executed more than $100 million in hotel deal volume in the past year, Equinox is on a determined expansion path,” Suleman said. “We are keen on solidifying our presence in existing markets and exploring new promising ones. With an optimistic view on San Francisco’s rebound, we aim to expand across the Bay Area. Our strategic partnerships with the major hotel brands continue to bolster our growth, and we remain confident about unearthing valuable opportunities, especially in California and Texas, even amid some uncertainties.”