Stories
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Turning To Technology
We all want the pandemic to be over, but the night is darkest just before the dawn. I view these next three months—filled with COVID-19 mutations in the UK, more lockdowns and the start of vaccine dissemination—as a lull period…
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Maximizing Your PMS Usage And Revenues
Planning ahead into 2021 amidst ongoing second wave lockdowns, staged reopenings and the emergence of a vaccine is a doozy. Normally we rely on market data and the previous year’s performance to guide our hand, yet forecasting well into Q2,…
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Making Your Reputation Right
When we refer to reputation management we are discussing the capacity of user-generated content (UGC) stemming from a guest’s experience to alter another customer’s perception of a brand in conjunction with that company’s ability to nurture advocacy or mitigate potential…
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Do You Have A COVID Quarantine Protocol?
Imagine this scenario. A guest arrives after a short flight for a five-night stay. A few days later, not feeling well, she goes to a local hospital for a COVID-19 test. She returns to her guestroom, advises the general manager…
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Relying On Revenue Management
Perhaps the worst repercussion of the lockdowns and the cessation of travel has been that hotels have had to part ways with their teams. It’s intensely saddening that we’ve had to furlough so many good people, but my hope in…
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Maximizing Revenues Starts With Prearrival Tech
We’re now in the long tail of the pandemic. Our properties have upgraded our safety protocols to prevent the spread of COVID-19, but groups and corporate clients will still take some time to trickle back to their pre-pandemic levels. This…