Stories
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Testing New Technology
It’s certainly no secret that the ongoing pandemic is likely to profoundly accelerate the use of technology in many aspects of daily life going forward, including hospitality. Technology was front and center for the lodging industry this week as a…
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Hope For The Holidays
What a difference a year makes…or does it? That’s the sentiment of many frustrated hotel industry executives, not to mention the general population at large, as we still try to make our way out of this pandemic and back to…
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Patience Pays Off
Any successful hotel company has had to pivot in the wake of the Coronavirus pandemic, Choice Hotels International, Inc. demonstrated just that with last week’s launch of its new Comfort Inn prototype roughly a year after the company had originally…
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Can Supercommuters Help Save The Day?
There have been so many permanent or semi-permanent changes as a result of the pandemic that hotels must pick their targets. Properties and brands must really define which markets, demographics and psychographics they are going after in order to optimize…
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Rise And Shine
Choice Hotels International, Inc’s multi-year transformation of its flagship Comfort Inn brand culminated yesterday in the unveiling of a new prototype aimed at providing a more efficient footprint, innovative functionality and fresh design. The upper-midscale brand—which is celebrating its 40th…
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Re-Opening The Borders
The good news for the industry is that hotel performance in the U.S. is clearly beginning to pick up as we approach the spring season. In the week ending March 13, STR reported the best results since the pandemic began…