Premium
-
Driving Thru Digital: How McDonald’s Strategy Flips The Online Game
Ray Kroc, the genius behind the growth of the global behemoth that is McDonald’s, once said, “If you’re not a risk taker, you should get the hell out of business.” For those in the hospitality industry today, the risks have…
-
Leverage These Core Copywriting Principles To Get More Engagement & Sales
Dove’s “Real Beauty” campaign flipped the beauty industry 180 degrees. It was launched in 2004 by Unilever, aiming to build self-confidence in both women and children. The initial campaign had extensive research that showed only 2% of women found themselves…
-
How Employee Retention Plays a Role in Shaping Guest Experiences
In today’s business climate, retention is essential. And in a sector as dynamic as hospitality, service excellence and retaining skilled, motivated employees is of paramount importance. Beyond a hotel’s ornate décor and luxurious amenities, it is the dedicated staff that…
-
Hospitality Data Minute: August 13-19
United States hotel performance declined again last week and had mixed results year-to-year, according to STR, a data solutions and insights group. STR reported the data from CoStar, a “leading provider of online real estate marketplaces, information and analytics in…
-
Midweek Musings: Why is it so Hard to Establish a Strong Culture?
In my time as a University of Nebraska-Lincoln College of Business student, I heard the word “culture” more times than I can count. And no, my professors, advisors, and peers were not talking about growing bacteria in a Petri dish.…
-
The Real Reason Guests Share Their Food Pics – And How You Can Use it to Your Advantage
At first glance, social media appears as an endless stream of pictures, captions, and stories. But what if we redefine our perspective? What if, instead of just pictures and posts, we see social media as a vast ‘pool of happiness’?…