Leverage These Core Copywriting Principles To Get More Engagement & Sales

By Daniel Zolinski | August 28, 2023

Dove’s “Real Beauty” campaign flipped the beauty industry 180 degrees. It was launched in 2004 by Unilever, aiming to build self-confidence in both women and children. The initial campaign had extensive research that showed only 2% of women found themselves to be beautiful. That’s a very low number! The campaign expanded into other forms of media, promoting aging, diverse body …