Driving Thru Digital: How McDonald’s Strategy Flips The Online Game

By Emin Kara | August 29, 2023

Ray Kroc, the genius behind the growth of the global behemoth that is McDonald’s, once said, “If you’re not a risk taker, you should get the hell out of business.” For those in the hospitality industry today, the risks have changed. The game has evolved. And much like Kroc faced a new era of fast food in the 1960s, we’re …