Midweek Musings: Why is it so Hard to Establish a Strong Culture?

By David Berman | August 23, 2023

In my time as a University of Nebraska-Lincoln College of Business student, I heard the word “culture” more times than I can count. And no, my professors, advisors, and peers were not talking about growing bacteria in a Petri dish. All I heard in college was how finding a company with a strong culture was one of the most important …