Viceroy Hotels & Resorts Announces New Area GM for Two Properties

June 28, 2023

SANTA MONICA, CA — Viceroy Hotels & Resorts and Pebblebrook Hotel Trust announced the appointment of Sietse Nabben as area general manager of Viceroy Santa Monica and Le Meridien Delfina Santa Monica. Nabben brings almost 25 years of global hotel management experience to his new role, with a deep background in food and beverage operations, according to a press release.

The role is his second with Viceroy Hotels & Resorts, as he previously served as general manager for the brand’s San Francisco property, Hotel Zelos and its Dirty Habit restaurant, from 2015 to 2018. At Hotel Zelos, he was responsible for a multi-million-dollar operating budget and transitioned the hotel through two management contract changes. He was awarded the Pebby Award for “Best Directing” by Pebblebrook Hotel Trust in 2017 for his efforts. Prior to his return to Viceroy Hotels & Resorts, Nabben spent 5 years in the New York City market. Most recently as the opening general manager for Canopy by Hilton, Jersey City, for four years, in addition to opening Hotel Hendricks in New York City and working as managing director for Royalton Park Avenue (formerly Gansevoort).

He comes to Viceroy Santa Monica fresh off the hotel’s $21 million renovation, complete with all-new guest rooms and suites, newly designed common areas, an expansive outdoor space, and a signature restaurant and bar, Sugar Palm. The enhancement also added a new art collection including commissioned works and interactive augmented reality pieces from various local artists.

“I am thrilled to join the Viceroy Santa Monica and Le Meridien Delfina Santa Monica teams and continue my tenure with Viceroy Hotels & Resorts,” says Nabben. “It is an exciting time for the Santa Monica community as we experience a true revival of hospitality, from complete renovations to hotel openings on the horizon. I look forward to creating unforgettable experiences alongside these amazing teams at Viceroy and sharing this special destination with each guest that walks through our doors.”

While growing up in The Netherlands, Nabben began his foray into the hospitality industry as the founder and owner of Jobline, a temp agency responsible for providing staff to various catering companies and hotels in his home country. He then served in various hotel food and beverage and operational leadership roles in Boston, Munich, and Chicago before accepting his first general manager position in California with Joie de Vivre Hotels in the San Francisco Bay area.

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