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Trade-Off Analysis of Health and Wellness Tourism Destination Attributes: An Outbound U.S. Consumers’ Perspective Using Conjoint Analysis

ABSTRACT

The purpose of this research was to analyze the trade-offs that potential U.S. consumers make while choosing an overseas health and wellness tourism destination – seeking such services overseas is defined as outbound health and wellness tourism. The research utilized conjoint analysis methodologies to quantify the relative preferences of the significant decision-making factors in outbound health and wellness tourism. This research considered ten factors identified previously as being significant for outbound health and wellness tourism decision-making: Quality of Medical Care; Relative Cost Savings; Comparative Wait Time; Geographic Distance; Economic Conditions; Tourism Attractiveness; Political Situation; Shared Culture and History; English Language Prevalence; and Enabling Entities. This research was limited to the perspectives of outbound U.S. consumers of health and wellness tourism.

 

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