Stories
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Maximizing Revenues Starts With Prearrival Tech
We’re now in the long tail of the pandemic. Our properties have upgraded our safety protocols to prevent the spread of COVID-19, but groups and corporate clients will still take some time to trickle back to their pre-pandemic levels. This…
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Employing A Workcation Strategy
Working from home is becoming a permanent reality for many. This means more flexible hours, a rise in stir-craziness and the desire to complete tasks from new settings. This last part is well-described via the catchy portmanteau ‘workcation’ and the…
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Emphasizing Payment Efficiency
The hardships of the pandemic continue to play out for hotels in numerous ways, one of the most jarring being the need for a huge amount of additional labor within various operations. Much has been said about how housekeeping protocols…
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Give Guests ‘Value’ For Q4 Bookings
As the COVID-19 crisis is taking significantly longer than initially predicted to resolve itself, local leisure, staycations, workcations and drive-to vacations will continue to dominate travel for the remainder of the calendar year. With less travel overall as we head…
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Do Guests Care For Cleaning Or Anonymity?
The first step for all hotels to make them safe in the wake of COVID-19 was a scrupulous refocus on cleanliness. Moreover, we all started telling our guests about these measures to help restore confidence. But as data from the…
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Sunsetting RevPAR In Favor Of GOPPAR
How do you use RevPAR to evaluate individual property performance? If anything, COVID-19 has brought to light the shakiness in an over-reliance on this metric. Let’s start with a back-of-napkin math problem that may have happened to you during the…