Stories
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Sunsetting RevPAR In Favor Of GOPPAR
How do you use RevPAR to evaluate individual property performance? If anything, COVID-19 has brought to light the shakiness in an over-reliance on this metric. Let’s start with a back-of-napkin math problem that may have happened to you during the…
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Software Tools For Post-COVID Success
We’re well on our way into the ‘next normal’—a catch-all term differing from the more binary ‘new normal’ that inscribes the several successive post-pandemic phases where operational shifts are required. What we know about the near future is that hotels…
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Planning For a Reservations-Only Culture
During summer, your restaurant patrons are likely to not balk at all at the chance to comfortably eat outside on a patio (and physically distance themselves from other customers to comply with all this COVID craziness). Barring a few staunch…
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Adaptive Reuse For Rooms
Only in New York…as they used to say. As one of the worst hit cities during the pandemic and one with a still-struggling hotel industry that’s heavily reliant on international travelers, we once again look to this culture capital for…
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Restoring Group Confidence
The stats from the summer of COVID show on a very broad level that leisure can be quite nimble to a staged reopening of hotels and borders. Groups and corporate guests are still a huge question mark, and many properties…
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Tactics To Keep Staycations Coming
The summer of COVID was also the summer of local leisure, with staycations and drive-to market guests dominating most open hotels’ ledgers. As we look ahead to autumn, though, it is becoming increasingly apparent that groups aren’t going to swoop…