Stories
-
Hoping For A Happy Hour Surge In Spring
It’s easy to be nothing but negative amidst all the holiday season lockdowns and the dearth of travelers on the books for the next few months. But here’s one behavioral shift, albeit niche, that should give you some hope for…
-
Using Tech To Regain Group Business
Groups and MICE (Meetings, Incentives, Conferences and Exhibitions) travel will come back. Eventually we will have a workable vaccine and herd immunity to COVID-19 and confidence in free international travel will be restored. But the nature of group bookings will…
-
Turning To Technology
We all want the pandemic to be over, but the night is darkest just before the dawn. I view these next three months—filled with COVID-19 mutations in the UK, more lockdowns and the start of vaccine dissemination—as a lull period…
-
Maximizing Your PMS Usage And Revenues
Planning ahead into 2021 amidst ongoing second wave lockdowns, staged reopenings and the emergence of a vaccine is a doozy. Normally we rely on market data and the previous year’s performance to guide our hand, yet forecasting well into Q2,…
-
Making Your Reputation Right
When we refer to reputation management we are discussing the capacity of user-generated content (UGC) stemming from a guest’s experience to alter another customer’s perception of a brand in conjunction with that company’s ability to nurture advocacy or mitigate potential…
-
Do You Have A COVID Quarantine Protocol?
Imagine this scenario. A guest arrives after a short flight for a five-night stay. A few days later, not feeling well, she goes to a local hospital for a COVID-19 test. She returns to her guestroom, advises the general manager…