Building Your Hospitality Digital Course
By David Berman | September 11, 2023
Alex Hormozi, a first-generation Iranian American entrepreneur, investor, and philanthropist often talks about “delaying the ask” for money for as long as possible. In his words, “The more you give before you ask, the more you get to ask for.” While I don’t believe he is wrong, the advice needs to be taken with a grain of salt. Why? Two reasons:
- If you’re building an audience purely off dopamine seekers, they might respond poorly when you start trying to sell them something.
- Selling something solidifies your position as the “go-to” expert in your niche.
By releasing your own digital product or course, you can deliver something that blows people’s minds. Not only that, you make money. In today’s article I want to share with you a blueprint for building your hospitality digital course.
- Decide on your course topic.
Your course should be the combination of your zone of genius and what your audience wants. List out your strengths/experiences and your audience’s desires. Then come up with a course that is the intersection of these two things.
- Distill your core concepts.
The essence of your course is in its core concepts. The groundbreaking principles that define your niche. Each core concept should translate into a distinct lesson, creating a structured learning journey for people who join your course. For example, let’s say you own a few restaurants and want to attract more customers. Instead of creating an hour-long video, create smaller 5–10-minute videos to highlight the features of your restaurant and why someone should dine at yours over someplace else.
- Structure each lesson for maximum impact.
I like to think of each lesson in the course as stand-alone teaching. It should be informative and actionable by itself. Here’s a potential flow for each lesson:
- Introduction: briefly outline what the lesson will cover.
- Context & Significance: Explain why this concept matters.
- Deep Dive: Delve into the topic, providing insights, stories, and examples.
- Practical Application: How can the ‘student’ apply what they’ve learned?
- Wrap-Up & Actionable Steps: Summarize the lesson and provide tasks or questions that encourage immediate application.
- Record your course.
Now that you’ve mapped out your course structure, it’s time to design your lessons and get the course created. While you technically could just record yourself talking to a camera, visuals enhance comprehension and engagement. The cool thing is you don’t have to spend a bunch of money to create a fancy course. You can simply use Google slides for creating your content and create designs or infographics using Canva…all for FREE!
There you have it. A proven blueprint for launching your hospitality course or product! I hope you found it helpful. Take some time this week to put together plans for your own course. Consider what separates you from everyone else in hospitality and share it! Once you do, let me know by emailing me at danielzolinski@smarterthought.com. I would LOVE to hear about your experience.
