Aimbridge Hospitality Unveils “Aimbridge Accelerates” Report During Americas Lodging Investment Summit

January 24, 2023

LOS ANGELES — Aimbridge Hospitality, a leading global hospitality company, unveiled on Monday the Aimbridge Accelerates Report, with a robust look back at successes from 2022 and a look at what’s to come in 2023 as part of a special media event during the 2023 Americas Lodging Investment Summit (ALIS), held Jan. 23-25 at the JW Marriott Los Angeles L.A. LIVE.

Aimbridge Accelerates recaps the events that made 2022 a standout year for the growing hospitality management leader, including:

• The full conversion to six vertical and geographically focused operating divisions, intended to refocus deep industry expertise and deploy dedicated resources to better serve owners.
• Evolution of the leadership team leading to greater depth of bench, highlighted by securing top industry talents Mark Tamis, President, Global Operations; Allison Reid, Chief Global Growth Officer; and Mark Chloupek, Chief Legal Officer. Senior executives at Aimbridge are redefining the industry through a shared vision to create the world’s new standard in hospitality.
• Continued growth of the entire Aimbridge team, with an active headcount of more than 55,500 and expanding, with specialized training opportunities and $320,000 distributed to associates in need throughout 2022 through the company’s 501(c)(3) charitable arm Aimbridge Aid.
• Portfolio growth—today Aimbridge’s premium portfolio includes more than 1,500 properties (inclusive of pipeline) in all 50 U.S. states and over 20 countries, benefiting owners through unmatched resources and partnerships with the most recognizable brands in the industry today.

“The result of launching our new divisional structure in 2022 was a game changer across our entire company, with far-reaching impacts across all business divisions, departments and geographies, and elevating our owner experience leading to increased satisfaction and powerful results,” Tamis said. “Our focus for 2023 includes identifying ways we can inspire our people and create an elevated level of flexibility within the industry, which we know is going to make Aimbridge the hospitality employer of choice throughout the United States and around the world.”

In 2023, Aimbridge is set to further disrupt the industry through:

• Implementation of its global growth plan, led by a reimagined and restructured business development group. The new structure of this group, formalized in January 2023, aligns with the six operating divisions and enables best-in-class understanding of markets, brands, brokers, owners, and performance.
  • The five business development leaders overseeing dedicated groups and reporting to Allison Reid (who also discussed their roles during the ALIS media event) are:
    • Dan Thorman, SVP, Development (East, Evolution Lifestyle and Aimbridge Full-Service Divisions)
    • Kathleen Hollis, SVP, Development (West, Evolution Lifestyle and Aimbridge Full-Service Divisions)
    • Adrienne Jubb, SVP, Development (West, Select Service Enhanced and Select Service Divisions)
    • Justin Magazine, SVP, Development (East, Select Service Enhanced and Select Service Divisions)
    • Kevin Dingle, SVP, Development (Central, Select Service Enhanced and Select Service Divisions)

      “The vertical structure we are committing to in all levels of Aimbridge is advantageous for owners, and we are able to deliver results and value in a way that exceeds expectations and sets Aimbridge apart within our industry,” Reid said. “The changed structure of our development team means better allocation of resources and more dedicated attention on the details that will move the needle in meaningful ways.”

• The acquisition and retention of top talent, with more than 500,000 individuals within its talent community as prospective hires, above average timelines for filling roles, and other impactful employee-centric programs, including the formal introduction of a gig work and staff sharing program, expanding availability for shifts across hotels to give team members a choice in when and where they work.
• Industry-leading practices to enhance guest experiences and enterprise operations, committing 365 days each year to identifying, testing and implementing new technologies. Current pilot programs in the Aimbridge system are:
  • ‘New to Hospitality’ Point of Sale System
  • Grab and Go Market Point of Sale System
  • Digital Tipping solution
  • Self-Serve Kiosks
  • Mobile F&B Ordering Platform
  • Ancillary Revenue Upsell Platform

The Aimbridge Accelerates Report is available for download here.