Global Hotel Alliance Expands into Japan with Tokyu Hotels & Resorts Agreement

Global Hotel Alliance (GHA) announced it has signed an agreement with Tokyu Hotels & Resorts Co., Ltd. (THR), a Japanese hospitality company that operates the Tokyu Hotels chain.

GHA says the agreement would allow more than 40 THR-operated hotels in Japan to participate in its loyalty program, GHA DISCOVERY, which GHA says has more than 34 million members worldwide. GHA describes itself as an alliance of independent hotel brands.

THR’s properties are in destinations including Tokyo, Osaka, Kyoto and Okinawa, spanning resort and business-travel segments, the companies said. THR’s portfolio includes brands such as The Capitol Hotel Tokyu, Tokyu Hotel, Tokyu Resort Hotel, Excel Hotel Tokyu and Tokyu Rei Hotel, as well as a Distinctive Selection that includes Stream Hotel and Storyline.

“With Japan seeing a sustained boom in tourism, our agreement with Tokyu Hotels is both timely and strategic,” said Chris Hartley, CEO of GHA.

Takashi Takei, president and representative director of THR, said the partnership supports the company’s international strategy and would expand guest benefits through GHA DISCOVERY.

“Through our diverse portfolio across Japan, we aim to serve as a gateway for international travelers to gain a deeper understanding of Japan,” Takei said.