6 Effective Steps for Online Hospitality Growth
By Daniel Zolinski | August 6, 2024
Social media has drastically altered the landscape of the hospitality industry. Whenever I travel, I find myself browsing various social media platforms to find the best hotels, dining options, and potential business contacts. LinkedIn, in particular, is a growing platform with high-quality users, making it ideal for attracting your target audience. First impressions are crucial on social media, so it’s essential to carefully craft your personal or business profiles. Here are six steps from top LinkedIn creators to help grow your LinkedIn account and build trust and credibility with your customers, guests, business partners, and overall audience.
Step 1: Set Up Your Money-Making Profile
Your LinkedIn profile acts as a 24/7 salesperson. First impressions matter, and your profile is often the initial point of contact with those interested in you or your brand. Ensure you present a professional headshot with appropriate lighting, a compelling headline that clearly states who you are and how you can help, and ample social proof.
Step 2: Post Original Content Regularly
Posting content is essential for making genuine connections with your audience. Increased engagement and shares will boost your follower count. Aim to post once a day. Start with three posts a week, gradually increase to five, and then aim for daily posts. Consistency is key.
Step 3: Create Click-Worthy Content
The first few sentences of your LinkedIn posts are crucial. Ask yourself, “What will keep readers engaged?” Ensure each line grabs attention and encourages readers to continue. Use short, impactful sentences, simple language, eye-catching statistics or facts, or address common mistakes or misconceptions.
Step 4: Utilize the Top 4 LinkedIn Post Styles
Consider these four styles:
- Long-form posts with numbers, bullets, or checkmarks.
- Carousel posts with multiple images or slides.
- Hook-stacking posts that start with a compelling phrase.
- Handwritten or hand-drawn posts with text or visuals.
Step 5: Engage With Your Audience
Building an audience requires active engagement. Respond thoughtfully to comments, answer messages, and ask questions to foster discussion. This two-way interaction demonstrates that you value your audience’s input.
Step 6: Repurpose Your Content
Once you are comfortable with LinkedIn, share the same content on other social media platforms. While engagement may vary, adjusting the wording, images, or videos for each platform can help you reach a broader audience.
Investing time and thought into your social media strategy will pay off, enhancing your presence and benefiting your hospitality brand. I hope you find these steps helpful. Happy posting!
