Wyndham Teams Up with Roadchef to Launch First Super 8 Hotel in the UK

July 10, 2023

LONDON – Wyndham Hotels & Resorts and Roadchef, one of the UK’s leading motorway service area operators welcoming 52 million visitors each year, today announced the upcoming opening of Super 8 by Wyndham Chester East, the brand’s first entry in the UK.

The Super 8 brand has nearly 2,700 hotels around the world—including the U.S., China, Dominican Republic, Indonesia, Germany, UAE, Saudi Arabia and, soon, in the UK.

Expected to open this month following an extensive refurbishment project, the 41-room hotel is located just off the M56 motorway, serving road travellers around the Cheshire, Greater Manchester and North Wales areas of the UK. The refurbishment is part of a larger multi-million investment by Roadchef as it looks to upgrade its roadside hotels across the UK to better meet the needs of guests now and in the future, according to a press release.

“Today’s travellers want a quality experience but at an affordable price, which is exactly what Super 8 by Wyndham offers,” Dimitris Manikis, President of Europe, Middle East, Eurasia and Africa at Wyndham Hotels & Resorts, said. “It’s a brand that’s all about embracing the journey, helping guests rest up, refuel and tackle the open road ahead. For that reason, Roadchef—a company known for leveraging innovation placing convenience and comfort at the heart of their business—is the perfect partner to help us bring Super 8 by Wyndham to the UK.”

“Our long-term vision is to transform the way people experience road travel and roadside hotels,” Dan Sutton, Head of Hotels at Roadchef, said. “Business and leisure travellers alike seek convenience, comfort, and affordability, and we believe hoteliers need to cater to these modern-day guests and their evolving expectations. Launching Super 8 by Wyndham in the UK is a step towards elevating and revolutionising the roadside hotel experience and we are proud to be a part of this transformation and continue to invest in delighting our guests.”

Influenced by the look and feel of new Super 8 hotels throughout North America and Europe, Roadchef conducted research on UK travellers’ preferences to craft the hotel’s design. Among the findings, respondents highlighted a strong desire for enhanced convenience, greater choice and flexibility of experience as well as a growing need for well-considered electric vehicle charging options to suit an overnight stay rather than a short, high-powered ‘top up’ whilst mid-journey.

Super 8 by Wyndham Chester East will offer a variety of room types designed with comfort and noise-reduction in-mind, providing guests with a home-away-from-home experience. The hotel will offer a mix of contemporary rooms to easily suit families, groups, couples or individuals, as well as two-bedroom accommodations with lounge areas and king bedrooms, in addition to standard double, twin and king guest rooms. The hotel will also provide the latest in-room tech, a stylish bar and restaurant, as well as on-site EV charging facilities, allowing guests to charge their vehicles overnight at an inclusive, affordable price.

In line with both Roadchef’s and Wyndham’s commitments to protecting the environment, Super 8 by Wyndham Chester East will participate in the Wyndham Green Certification programme, Wyndham’s five-level certification framework and brand standard that helps hotels to improve their energy efficiency, reduce emissions, conserve water, and reduce waste whilst also helping owners’ bottom lines.

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