Rosewood Hotel Group announced Thursday the appointment of Ingrid Chen to the newly created role of Vice President of Brand Strategy and Marketing. Ingrid brings a wealth of experience in brand management for renowned luxury brands, making her a valuable addition to the group’s esteemed team.
Based out of Rosewood’s headquarters in Hong Kong and reporting directly to Joanna Gunn, Chief Brand Officer, Ingrid will oversee brand marketing, social media, and partnerships across all regions. This new role will further optimize Rosewood Hotel Group’s global positioning across its brands, making a significant contribution to the group’s ambitious growth strategy and vision as it continues its ongoing evolution as a leader in the luxury lifestyle space. With an extensive background of nearly 20 years in global brand development, marketing, and business development, Ingrid is a customer-centric, strategic, and results-driven leader focused on developing teams while delivering optimum solutions that surpass business goals. Ingrid has a proven track record of strengthening businesses and successfully entering new markets and has previously held senior leadership positions at JOYCE, Saint Laurent, and Ralph Lauren. Before joining Rosewood, Ingrid served as the Sales & Marketing Director at Dyson, where she successfully led brand strategy, equity, and sales management.
“I look forward to partnering with Ingrid; her leadership and wealth of experience will greatly contribute to our global strategy and expansion across our collection of our brands” said Gunn. “We are delighted to have her join our team and are confident she will drive our brands to new heights.”