New Full-Service Resort Under Development in Gulf Shores, Alabama

November 10, 2023

GULF SHORES, ALA. – DD Partners, LLC, Peachtree Group and Woodbine Development Corporation announced the development of Embassy Suites Gulf Shores, a full-service resort overlooking the Gulf of Mexico located in the City of Gulf Shores.

Embassy Suites Gulf Shores is a joint venture among the three firms. DD Partners and Woodbine are leading development and asset management efforts, and Peachtree will manage operations for the resort upon completion in summer 2025. The architect of record for the project is PFVS, and the contractor is Robins & Morton.

The eight-story property will have 257 all-suite beachfront guestrooms; a lobby bar and restaurant; a rooftop amenity terrace inclusive of a bar and grille, pool deck and an outdoor entertainment venue; and 13,620 square feet of enclosed meeting and pre-function space, including a 7,800-square-foot ballroom. The resort will also have a three-story parking garage and 7,618 square feet of leasable retail space that will include a Starbucks.

“The Gulf Shores region has sustained solid momentum among leisure travelers thanks to its natural beauty and many attractions, and this destination’s amenities are designed to contribute to that momentum. Also, given the success of local meetings and events, we believe Embassy Suites Gulf Shores will be a sought-after destination for those who are traveling for business and special events,” said Ron Durham, co-founder of DD Partners, a joint venture he formed with Ron Day.

Durham and Day have strong backgrounds in commercial real estate development in the Florida/Alabama Gulf Coast, and they joined forces with Woodbine and Peachtree to pursue the Embassy Suites Gulf Shores opportunity. The team’s collective track record in hospitality and development – as well as DD Partners’ strong relationship with the City of Gulf Shores – resulted in the group closing on the project and beginning construction after many years of pursuit.

“We are excited to have Embassy Suites breaking ground here in Gulf Shores. This is the type of transformative project we envisioned for our beach area when we adopted Vision 2025,” said City of Gulf Shores Mayor Robert Craft. “Having a high-end, full-service hotel with significant conference space in the heart of our beach district will boost our shoulder seasons, support local businesses year-round and be a catalyst for higher quality redevelopment in this area.”

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