April 23, 2020
To provide a sense of comfort and security among guests, hotel employees, regardless of what position they hold, should wear a name badge while on duty. Name badges enable guests to identify employees and, by the same token, know that other people they may encounter on the property are not members of the staff. For a guest, knowing this can make the difference between a positive or negative experience.
“Something as simple as walking down a corridor or across a lobby and being aware who represents the hotel does generate a sense of confidence and safety for them,” said Imprint Plus CEO Marla Kott.
Kott cautions that it is more than just about using name badges. It is about selecting a quality name badge that employees want to wear and that reflects the company’s brand well.
“After all, it is one of the first things a guest will notice, and it will leave an impression,” she said. Often, it’s a good first impression that, in turn, brings back customers time and time again.”
With 30 years of experience in the name badge industry, Imprint Plus is known as an innovator in name badge and signage design and development. In fact, because of Imprint Plus’s solid reputation, it now is endorsed by 92% of the largest hotels in the world.
Through its keen use of the latest technology, logos, designs, images and a myriad colors can be used to the fullest extent to provide a unique name badge for employees, one that will leave a good impression with guests and one the employee will wear proudly.
Yet while the name badges are durable, all of the components are reusable and recyclable.
“Reducing a company’s carbon footprint is good for the environment, good for all of us,” Kott said. “That’s why we not only manufacture reusable and recyclable name badges but we also instituted green practices throughout our company 15 years ago.”
Finally, make sure that this important branding tool, which introduces employees to guests and other visitors and solidly promotes brand awareness, is visible when worn.
“The name badge is an integral component of the uniform, not an afterthought, and should be treated as such,” Kott said. “When considering where your staff should position their name badge, the principle consideration is that it be visible and consistent.”
Use your judgment, she said, and maybe even experiment with where it should be worn by each person. Just remember, the key is that the name badge be seen by others to communicate prominent and professional brand affiliation.
For information about Imprint Plus and its many products, visit www.imprintplus.com.