Five Hospitality Email Automations You Need ASAP

By Daniel Zolinski | October 23, 2023

I was recently speaking with a client about his goals for his business. He is an energetic individual with a charismatic personality. His vision for the future is clear cut, and he wants to show his authentic self with the content he shares with his clients. He is just a bit lost as to where to start. He is fully set on building his online following to achieve his goals. While this is a great way to go about it, it can’t be the ONLY way.

Building an online following simply takes time. It would take way longer for him to grow his following to double his client load, when he probably could just send a few emails and get some referrals within a week from his existing network. In today’s article, I’m going to share with you 5 clutch email automations you need to implement ASAP. I’m confident that if you do, you’ll be shocked by how much revenue you’ve been missing out on. It’s what helped me scale my business along with dozens of others.

Welcome/Nurture Series

When a subscriber opts into your list, they’re giving you a special opportunity to enter their world. Imagine you were going on your first date. You want that encounter to be perfect. Not missing a beat with your body language, mannerisms, and with the words you speak. The Welcome/Nurture Series is your opportunity to give immediate value, forge solid rapport, and subtly introduce your hospitality offerings. I recommend putting together a 5-day email series. Prioritize delivering as much value as you possibly can and show them how you can help them with not only meeting but exceeding their expectations.

Abandoned Cart Email Series

This is an absolute must. The timing of this is crucial. I recommend sending two emails within 24 hours of the cart abandonment to capitalize on the customer’s or guest’s initial interest. Include a clear and prominent call-to-action that directs them back to their cart to complete the purchase.

Cross-Sell Email Series

The goal of the cross-sell email series is to promote products or events that complement a customer’s or guest’s recent or past purchases. This can help boost the customer’s lifetime value. Highlight the benefits and how they relate to previous purchases. It’s 70% easier to sell to pre-existing customers or guests, so take advantage of this opportunity.

Re-Engagement Email Series

A healthy email list can lose up to 30% of its subscribers in 6 months. An unhealthy list can lose up to 60% over the same amount of time. This series is sent to subscribers who have become inactive or unresponsive over time. The purpose is to re-ignite their interest in your hospitality brand and encourage them to interact with your emails again.

The “Show Up” Email Series

If you sell a high-ticket offer via a webinar or call, one of the biggest things you can do to increase your revenue is implement a “Show Up” email series. This series is designed to ensure that people who register for your events attend. Testimonials and sneak peeks at content they’re going to get on the call can be especially powerful.

There you have it. Five different email automations that will help you earn more every month on autopilot.

I hope you found them helpful. With further questions, email me at danielzolinski@smarterthought.com, and I will be happy to answer!