Stories

  • Employing A Workcation Strategy

    Working from home is becoming a permanent reality for many. This means more flexible hours, a rise in stir-craziness and the desire to complete tasks from new settings. This last part is well-described via the catchy portmanteau ‘workcation’ and the…

  • Emphasizing Payment Efficiency

    The hardships of the pandemic continue to play out for hotels in numerous ways, one of the most jarring being the need for a huge amount of additional labor within various operations. Much has been said about how housekeeping protocols…

  • Give Guests ‘Value’ For Q4 Bookings

    As the COVID-19 crisis is taking significantly longer than initially predicted to resolve itself, local leisure, staycations, workcations and drive-to vacations will continue to dominate travel for the remainder of the calendar year. With less travel overall as we head…

  • Do Guests Care For Cleaning Or Anonymity?

    The first step for all hotels to make them safe in the wake of COVID-19 was a scrupulous refocus on cleanliness. Moreover, we all started telling our guests about these measures to help restore confidence. But as data from the…

  • Sunsetting RevPAR In Favor Of GOPPAR

    How do you use RevPAR to evaluate individual property performance? If anything, COVID-19 has brought to light the shakiness in an over-reliance on this metric. Let’s start with a back-of-napkin math problem that may have happened to you during the…

  • Software Tools For Post-COVID Success

    We’re well on our way into the ‘next normal’—a catch-all term differing from the more binary ‘new normal’ that inscribes the several successive post-pandemic phases where operational shifts are required. What we know about the near future is that hotels…

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