6 Questions to Ask to Cultivate a Magnetic Brand Identity

By Daniel Zolinski | January 30, 2024

I was recently talking with a member in my Telegram channel that was struggling with brand identity. His content felt disjointed. His messaging was unclear and confusing. As we explored further, it became obvious that he was putting the cart before the horse and needed to take a step back. He lacked a concrete brand identity that allowed his target …