My Place Hotels Bolsters Executive Team to Create New Franchisee Opportunities Through Additional Investments in Branded Marketing Initiatives and Leadership Development

February 7, 2023

ABERDEEN, SD — My Place Hotels of America has added Jeff Thomas as vice president of marketing and Bruce Sneller as vice president of leadership development to its executive team to bolster its support for its franchisees through additional investments in traditional, digital, and social marketing efforts, and leadership development at the property level. Both executives report directly to Matthew Campbell, chief operating officer and chief legal officer of My Place Hotels.

“Adding Bruce and Jeff to the team represents a significant step in our company’s growth and development,” Campbell said. “They are highly skilled and experienced and possess a strong sense of purpose and passion for the hospitality industry. They will be instrumental in driving My Place’s vision, mission, and strategy forward, and, most importantly, ensuring franchisees have access to the resources and opportunities needed to thrive in today’s competitive landscape.”

Thomas has more than 20 years of experience in hospitality marketing within the lodging industry, having led teams at Radisson Hotel Group and G6 Hospitality. He oversees My Place Hotels’ marketing team and drives company performance through the strategic planning and execution of all branded marketing initiatives. Some of his responsibilities include developing and implementing digital marketing strategies to increase brand awareness and drive customer acquisition and retention, leading and mentoring the digital marketing team, and managing and optimizing the company’s marketing partners.

With an extensive background in managing properties and building and leading teams for some of the top hospitality companies in the industry, including Hilton, Sneller oversees a proficient team tasked with developing training and programming for My Place Hotels’ Quality Assurance Program and My Place University. Both programs educate the company’s leaders, including those at the property level, on upholding the brand’s standards and core values, and delivering a consistent, high-quality experience to guests.

“As we look to the future, the market and industry are changing at an unprecedented pace, and it’s more important than ever to have leaders who can anticipate, adapt, and innovate,” said Ryan Rivett, president and CEO of My Place Hotels. “Bruce and Jeff will be vital in helping us navigate the challenges ahead and capitalize on new opportunities for our franchisees, achieving our goals, and driving us to greater heights. I look forward to working with them and seeing their impact on our organization.”

About My Place Hotels

My Place Hotels of America, LLC (“My Place Hotels”) is a hotel franchisor focusing on franchising clean and comfortable hotels with modern rooms, amenities, and excellent customer service, all at an affordable price. The company is based in Aberdeen, SD, and offers two hotel brand options to potential and current franchisees. There are nearly 70 My Place Hotels open across 29 states with over 120 hotels in the pipeline. For more information on franchising with My Place or to book your next stay, please visit or contact Terry Kline at (605) 725-5685.

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