How to Assert Your Hotel’s Unique Brand Identity

By Emin Kara | July 25, 2023

Hospitality is a competitive playground. I often say business is war. The blurred lines between various segments whether it’s luxury, upscale or economy don’t make this any easier. Multiple categories are seemingly merging into one mass – an alarming shift that threatens the very essence of your hotel’s identity! This article aims to arm you with the tools and techniques …