(White Plains, NY) – Westchester County Tourism & Film Director Natasha Caputo has been appointed to the New York State Tourism Advisory Council by Governor Kathy Hochul. The Council consists of appointed tourism professionals committed to supporting the New York State tourism industry, and advising the state’s Division of Tourism to help encourage economic growth through visitation.
Caputo’s position on the Council will be informed by her decades of experience supporting tourism in New York. As the County’s Director of Tourism and Film, Caputo leads the promotion of Westchester County as a viable business environment and leisure travel destination and is a driving force behind the county’s burgeoning film scene. Previously, she was a consultant for brands like Madison Square Garden, Cirque du Soleil, and American Express, and for eight years she ran the strategic marketing and partnership operations of NYC & Company, New York City’s tourism promotion agency.
Under Caputo’s leadership, tourism marketing efforts for Westchester have been hailed by premier trade groups, most recently earning the PRNews Platinum Award for content marketing. This prestigious honor follows other accolades for Westchester County Tourism, including a Bronze Anvil from the Public Relations Society of America and a Gold Adrian Award from the Hospitality Sales and Marketing Association International. Caputo was also recently named to the Top 25 Most Extraordinary Minds in Sales, Marketing, and Revenue Optimization by HSMAI – Hospitality Sales Marketing Association International.
Westchester County Executive George Latimer said: “Natasha has led Westchester County’s tourism efforts with great success, never leaving a stone unturned in her mission to advance the County’s reputation as a destination for film, food, travel and recreation. She has helped us navigate through the pandemic, unquestionably the toughest economic challenge our tourism partners have ever faced, and she will be an incredible asset to New York State. It is a great honor to have a fellow Westchester neighbor called to serve on this Council.”
For over 10 years, Caputo has served as Director of Westchester County Tourism & Film and has worked to showcase Westchester as a destination beyond the everyday.
Caputo remarked: “I love New York. I grew up in New York City, and have made a home in Westchester County, and this state has always offered me so much opportunity. It is my sincere pleasure to support the state’s efforts as part of the New York State Tourism Advisory Council.”
About Westchester County
Westchester County, located in the heart of the historic Hudson Valley, covers 500 square miles and has a population of just over one million people. Originally home to Native Americans, who were members of the Lenape tribe, it is today a rich mix of many cultures and landscapes. The County is a blend of bustling cities, quaint villages and picturesque towns as well as open spaces and a network of beautiful parks. Westchester is made up of 6 cities, 19 towns and 20 villages. Westchester County is known for top-notch public schools, and a high quality of life. The County is also an intellectual capital, boasting a highly educated workforce, competitive colleges and universities, Fortune 500 companies, world changing non-profits, and cutting-edge research centers. Westchester is led by County Executive George Latimer, who took office in January 2018 as the ninth County Executive. Using inclusion and openness as a foreground, Latimer is fighting to make Westchester a destination for all people to live, work and enjoy. Learn more about Westchester County by visiting www.westchestergov.com