Stories
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Will COVID Delay Peak Summer Into Autumn?
While travel is slowly ramping back up, there are still millions of people waiting anxiously for the virus to be completely eradicated before they will resume normal behavior. Many have already started traveling, but second wave re-entries in lockdown conditions…
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COVID Compliance Software Creates Solution
Second waves are a constant threat at present, and every hotel needs to do its part to prevent the virus from coming back and forcing governments to re-enter lockdown conditions. More so than that, it’s a matter of reputation management,…
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Taking The Direct Approach
Some of the initial travel statistics as we all emerge from lockdown are not the most optimistic for booking direct, as Airbnb and Booking have been shown to be leaders in search share in many key European markets. However, I…
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Teeing Up Socially Distant Activities
Prior to the coming of COVID-19, I had predicted a long, slow demise for golf. However, now that social distancing is a leading trend, this sport as well as many other activities where human contact is scant, may see a…
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A Group Effort
Most hotels don’t earn their keep from leisure guests alone. So, despite our laudable efforts to make people vacation again over the summer, we will need to bring groups back. How do we do this? While undoubtedly a clearer picture…
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Key Summer Strategies
Top-level property awareness is still the lifeblood that feeds demand and bookings. Many properties are doing good numbers over the first half of this crazy summer, which is still reeling from the effects of the pandemic. But this doesn’t mean…