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Legal Tips with Richard Sheinis: Navigating the Murky Waters of Data Privacy Laws
In 2020, the California Consumer Privacy Act (“CCPA”), became effective. It is commonly recognized as the first state comprehensive personal data privacy law. The CCPA was amended by the California Privacy Rights Act (“CPRA”), which became effective January 1, 2023,…
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Don’t Just Capture Attention; Capture Emails
Do you feel behind on social media? Do you think you could grow your hospitality company faster if you were bigger on social media? You may have had the apps for a few years, but do you wish you would…
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Leveraging Unique Differences for Successful Hotel Branding
U.S. businesses and those they serve are facing familiar pressures, from continued supply chain disruptions to high inflation impacting consumer confidence. In the lodging sector, the past few years have witnessed several shifts – especially in employment and staffing. It’s…
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Hospitality Data Minute: June 25 to July 1
In the week before the 4th of July holiday, hotel performance fell compared to the previous week but improved compared to the same week in 2022. All data comes from STR, a data solutions and insights group. The countries included…
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How to Incorporate TikTok into Your Hospitality Marketing Strategies
One of the beautiful things about life is the lessons it can teach us, as long as we’re learning from them. The biggest lesson a lot of business owners have learned in the last 3 years is that social media…
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The Unique Benefits of Email Lists
Is an email list more effective than social media? The short answer is…it depends. It depends on what your personal or company goals are. If you’re looking to build your relationship with your customers, go by email. If you’re looking…