Vendor Press Release

Captivating Boutique Brand Aiden® Opens in Warm Springs, Georgia

April 27, 2020

Charming Hotel Opens in Stunning Destination Town 


Phoenix, Arizona (March 6, 2020) – Best Western® Hotels & Resorts today announced the opening of Aiden by Best Western @ Warm Springs Hotel and Event Center in the charming southern town of Warm Springs, Georgia. The third U.S. property to open as part of the company’s freshest new boutique hotel concept, Aiden by Best Western @ Warm Springs Hotel and Event Center offers new and stylish design that captures the essence of Warm Spring’s striking natural landscapes.

“Aiden hotels offer travelers a unique stay experience in a modern and stylish environment,” said Brad LeBlanc, Senior Vice President and chief Development Officer for Best Western Hotels & Resorts. “Aiden is created to reflect the flair and vibrancy of the world around us, bringing together indulgent amenities and bold designs that deliver a reimagined travel experience all at a great price. Warm Springs is steeped in southern tradition and nestled in Georgia’s rolling hills and fresh water springs, and this hotel perfectly embodies its remarkable surroundings.”

Aiden invites the creative traveler and mobile worker to indulge in a one-of-a-kind boutique experience. Each hotel boasts a multi-functional public area to bring together the best of work and play, while also bringing its locale to life with enticing designs. Featuring abstract and sleek guestrooms, the Aiden look is complete with playful color palates and lush fabrics.

The Aiden by Best Western @ Warm Springs Hotel and Event Center is a unique 50-acre mountain-top resort that perfectly marries the traditional rustic style of the town with modern décor and amenities. Guests will enjoy custom designed rooms with sliding barn doors and private patios overlooking the mesmerizing views of the valley. Travelers looking to unwind can visit The View, the hotel’s onsite signature bar serving craft cocktails in the Grand Atrium. Encouraging a connection to nature, the hotel offers 180-degree spectator views of the valley in the Grand Pavilion, which features a fire pit for cooler evenings.

“We are very excited to bring a bold boutique hotel to Warm Springs,” said Kathy Patel, Owner, Aiden by Best Western @ Warm Springs Hotel and Event Center. “Joining the Aiden brand is truly an honor, Aiden is shaking up the hotel marketplace with its unique and guest-centric design. Our hotel brings a new lodging choice that is unlike anything else in the area, and we look forward to welcoming guests with our selection of modern amenities and exemplary service.”

Located in Warm Springs, in the heart of pine mountain valley of Meriwether county, Aiden by Best Western @ Warm Springs Hotel and Event Center is just one hour south of Atlanta. The ideal destination for travelers and locals alike to relax and recharge, the hotel also offers easy access to a number of nearby attractions. Guests can visit The Little White House, the personal retreat of Franklin D. Roosevelt; the F.D. Roosevelt State Park; the Wild Animal Safari and Full Circle Animal Sanctuary; the Great Wolf Lodge; Warm Springs Vineyard and Winery; Fitzgerald Fruit Farms; and a number of local restaurants. Also nearby are numerous hiking trails and waterfalls connecting guests to the stunning nature of Meriwether County.

For more information on the Aiden brand, please visit

Reservations for Aiden by Best Western @ Warm Springs Hotel and Event Center may be made by calling the hotel directly at 706-655-4015 or by calling Best Western’s 24-hour, toll-free reservations number 800-WESTERN. Reservations are also available from Best Western’s website at


About Best Western® Hotels & Resorts:

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand within the BWH Hotel GroupSM global network. With 18 brands and approximately 4,700 hotels in over 100 countries and territories worldwide*, BWH Hotel Group suits the needs of developers and guests in every market. Brands include Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, GLō®, Aiden®, Sadie®, BW Premier Collection® and BW Signature Collection®. Through acquisition, WorldHotelsTM Luxury, WorldHotels Elite, WorldHotels Distinctive and WorldHotels Crafted collections are also offered. Completing the portfolio is SureStay®, SureStay Plus®, SureStay Collection® and SureStay StudioSM  franchises**. For more information visit,, and

* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

**All Best Western, WorldHotels and SureStay branded hotels are independently owned and operated.

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