AAHOA Commends Red Roof® for Collaboration on Fair Franchising Initiatives and Education
ATLANTA – AAHOA leadership, which represents the largest hotel owners association in the world with nearly 20,000 members, recently met with leaders of Red Roof®, a global brand leader with more than 680 properties in the U.S., Brazil and Japan, including President George Limbert; Matthew Hostetler, Chief Development Officer; and Fouad Malouf, SVP Franchise Operations.
The meeting focused on Red Roof’s longtime partnership and support of AAHOA and its members, AAHOA’s work related to the 12 Points of Fair Franchising, and ways the two organizations can continue to work together to advance the hospitality industry. During the meeting, AAHOA also highlighted several of its recent initiatives, including legislative issues at the Federal and State levels, AAHOA’s HerOwnership Conference to elevate women hoteliers, and how AAHOA is supporting the next generation of hotel owners with its upcoming Young Professional initiatives.
“Red Roof has been a longtime partner of AAHOA, and we appreciate their commitment to open dialogue for the betterment of our hoteliers and the broader hotel industry,” said AAHOA Chairman Nishant (Neal) Patel. “We look forward to continuing our productive and mutually beneficial partnership with Red Roof, including conversations about AAHOA’s efforts to educate its members and promote fair franchising across our industry.”
“The leaders of Red Roof are to be commended for their commitment to AAHOA Members and their willingness to engage in constructive dialogue regarding AAHOA’s 12 Points of Fair Franchising. In many ways, Red Roof is ‘bucking the trend’ by making several key decisions rooted in fairness, including its policy not to accept vendor kickbacks,” said AAHOA President & CEO Laura Lee Blake. “Such a policy really sets Red Roof apart as an industry leader. We also thank Red Roof for its participation in AAHOA’s Inaugural HerOwnership Conference & Retreat, along with the recent opportunity to hold AAHOA’s HerOwnership & Young Professionals Reception at the 2022 Red Roof Brand Conference for the development and elevation of future leaders of our industry.”
“Red Roof values our strong relationship with AAHOA and engaging with one of the foremost voices of the hotel industry,” said Limbert. “We appreciate AAHOA for its ongoing efforts to highlight best practices in franchising. We will continue to work with AAHOA to support its fair franchising initiatives, elevate hotel owners, address significant industry challenges such as the current labor shortages, and promote the growth of travel and tourism during a time of rapid change.”
AAHOA is the largest hotel owners association in the nation, with Member-owned properties representing a significant part of the U.S. economy. AAHOA’s 20,000 members own 60% of the hotels in the United States and are responsible for 1.7% of the nation’s GDP. More than one million employees work at AAHOA member-owned hotels, earning $47 billion annually, and member-owned hotels support 4.2 million U.S. jobs across all sectors of the hospitality industry. AAHOA’s mission is to advance and protect the business interests of hotel owners through advocacy, industry leadership, professional development, member benefits, and community engagement.
About Red Roof
Red Roof is an award-winning leader in the lodging industry, recognized for creating the innovative Upscale Economy® segment serving millions of guests each year. With coast-to-coast locations, Red Roof, now in its 50th year, has over 60,000 rooms in more than 680 properties in the U.S. and internationally in Brazil and Japan. Whether business or leisure, short trips or extended stays, in the hearts of cities or on the road, Red Roof has a property for every traveler, delivering the best experience and value in the lodging industry. Red Roof is pet-friendly, as one well-behaved pet is welcome per room nationwide at no additional cost. Ranging from economy to midscale, the Red Roof portfolio of brands includes Red Roof Inn® and Red Roof PLUS+®, with enhanced amenities in clean, modern, comfortable rooms; HomeTowne Studios by Red Roof®, offering guests A Brand New Way to Extended Stay®; and The Red Collection®, a hyper-local soft brand in the Hearts of Cities You Love™. Red Roof offers franchisees Genuine Relationships. Real Results.® – a unique owner-operator experience establishing common ground with franchisees. Guests can go Beyond Free Nights® with the Red Roof industry-leading loyalty program, RediRewards®. Hospitality goes beyond the hotel room through Red Roof’s ESG program, Purpose with Heart— an umbrella for operating behaviors and policies, as well as Red Roof’s existing legacy social responsibility program, Room in Your Heart. For reservations, visitredroof.com, call 800.RED.ROOF, or download Red Roof’s free app for iOS and Android devices.