Wyndham Expands Manufacturer Direct Program
PARSIPPANY, N.J. – Wyndham Hotels & Resorts, the world’s largest hotel franchising company with approximately 9,100 hotels spanning more than 95 countries, today announced the expansion of its Manufacturer Direct program. First launched in 2022 for Days Inn® by Wyndham, the program—now available to Ramada® by Wyndham and Microtel® by Wyndham franchisees—helps hotels undergoing renovations save an average of 20 percent or more in cost versus traditional renovation programs, according to a press release.
Wyndham’s Manufacturer Direct program enables owners to take a hands-on approach to renovations, giving full line of sight into costs and lead times while unlocking substantial savings.
“We take an owner first approach to franchising, and our Manufacturer Direct program delivers on greater transparency and higher savings in the renovation process, particularly for franchisees who want to be more hands-on and don’t require the support and services of our more traditional offerings,” said David Kellam, vice president Design and Construction for Wyndham Hotels & Resorts. “By enabling hotels to order everything directly and serve as their own project manager, we’re helping them unlock substantial cost-savings—as much as $50,000 on a 90-room Days Inn renovation—all while delivering an updated, high-quality, modern guest experience that aligns with Wyndham brand standards.”
Franchisees opting to take advantage of Wyndham’s Manufacturer Direct program connect with pre-approved vendors so they can manage all aspects of their own renovation. By overseeing the process and fulfilling the role of a more traditional project manager, including placing orders, handling installations and tracking timelines, franchisees remove many of the elements that can drive up costs for renovations.
Wyndham’s Manufacturer Direct program makes it easy for franchisees to adopt the latest brand designs while helping ensure compliance with Wyndham brand standards. Wyndham plans to expand its Manufacturer Direct program later this year, next welcoming AmericInn by Wyndham franchisees with additional brands slated to follow.
In addition to offerings through its Manufacturer Direct program, Wyndham franchisees can still access more traditional renovation programs through its Procurement Service Providers (PSP). Doing so allows franchisees to customize their approach to renovations, ideal for those who are navigating complex renovations, juggling several projects or wanting to have a less active role in the process. PSPs allow franchisees complete control to customize their level of support and offer different levels of pricing. Service options may include placing orders and managing distribution, to assisting with layout and design, or even start to finish project management support overseeing every detail of a renovation from budget to timeline, design and everything in between.
“We recognize that no two hotel owners are the same and because of that, renovation needs, including third-party support and assistance, are going to vary from one hotel to the next,” added Kellam. “With the addition of our Manufacturer Direct program, Wyndham now has one of, if not the most, robust offerings for franchisees looking to renovate their hotels. What’s more, regardless of which path a franchisee chooses, they can rest easy knowing they’re getting high quality products that conform with their brand’s specific standards.”