TechnologyVendor Press Release

M3 Named Best Finance & Accounting Software for the 4th Consecutive Year in the 2024 HotelTechAwards

January 10, 2024

M3’s Accounting Core solution has been named 2024’s #1 Finance & Accounting Software by Hotel Tech Report, and M3’s Labor Management solution has been named 2024’s #2 Scheduling and Labor Management Software.

Each year 2.5 million hotel industry professionals use to make informed technology purchasing decisions. The HotelTechAwards determine the best hotel software products across every category based on customer feedback and key proprietary data signals such as integration compatibility, organizational health, market share, partner network strength, and customer support quality.

“The ranking process is simple, transparent, and unbiased — judging is based on time tested ranking factors developed specifically for the industry. Only verified hoteliers with hands-on experience using each product are allowed to participate in the voting process. This means that M3’s customers and actual users of the software decided the #1 Finance & Accounting Software,” said Hotel Tech Report CEO, Jordan Hollander.

Over the past year, M3 has introduced several enhancements to Accounting Core and Labor Management which play a crucial role in optimizing the back-office procedures for hoteliers. Incorporating these features as direct responses to customer requests contributed to M3’s recognition as the best of 2024. The company remains dedicated to refining its solutions based on valuable feedback from real hoteliers, emphasizing a platform built by hoteliers, for hoteliers.

“The authentic voice of the customer decides the winners of the annual HotelTechAwards — ranking hotel software solutions based on users’ experience in buying, implementing and using those solutions,” said Hollander. “We’re thrilled to highlight the value that the world’s leading software solutions deliver to their customers. By building a platform around the voice of the people actually using these hotel tech solutions, we’re able to deliver actionable, peer-to-peer insights that potential buyers can trust. Winning a HotelTechAward is the highest achievement in the industry because it’s based on data.”

The HotelTechAwards are often referred to as “the Grammys of Hotel Tech” and winners have been selected from more than 200 of the top technology products around the world. The HotelTechAwards are the industry’s only data-driven awards platform with winners determined not by a handful of judges or popularity votes but by product reviews from a global community of verified hotel technology users across more than 120 countries.

“We are excited, yet humbled, to receive this recognition for the fourth consecutive year. Knowing that the award is established by direct customer ratings, and that it’s not one of the many pay-to-play ‘awards,’ makes all the difference for us,” said Scott Watson, chief sales and marketing officer at M3. “There is certainly a target on the back of any company that ranks #1, especially those that enjoy that accolade year after year. M3 will work relentlessly on living up to this recognition, continue to further improve our products to meet customer needs, and develop and deploy new and cutting-edge technology. At M3, our mission is to revolutionize global hospitality operations through innovative, industry-specific software and service, empowering each of our customers to achieve unparalleled productivity and financial success.” is the hotel industry’s leading online research platform for technology buying advice and insights. Each month HTR helps more than 250k+ hotel owners and operators from the world’s leading hotel companies discover and vet the best digital products to run and grow their hotel businesses.

Built by hoteliers exclusively for hoteliers, M3 is a robust cloud-based financial platform and services company serving over 8,000 properties across North America’s hospitality industry helping drive cost savings, revenue enhancement, and business insight. After almost 25 years in business, M3 touts a 95 percent customer retention rate. Used by over 1,000 management groups and owner-operators and hotels of all sizes, the platform works seamlessly with other key systems and tools in the hospitality industry. It offers robust accounting and financial analysis across entire portfolios with optional operations and time management features. M3’s Professional Services team provides on-demand accounting and bookkeeping support for hotels and portfolios of any size by offering a full range of customized accounting solutions that can scale with a hotelier’s needs. Privately held and employee owned, M3 continues to constantly enhance products and services with regular releases and updates. “M3,” “CoreSelect,” “M3 Concierge,” and “Accounting Core” are all trademarks owned by M3; all other marks are owned by their respective owners. For more information, visit


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