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BITAC

  • The Imperative of Sustainability in Hospitality

    In an era where environmental consciousness is increasingly becoming a societal norm, the hospitality industry stands at a crossroads. Long perceived as a sector of extravagance and opulence, it is now under scrutiny for its environmental footprint. From towering hotels…

  • BITAC Sales & Marketing Revenue Management Summit: Insights from Hospitality Industry Leaders

    A recent panel discussion at the very first BITAC Sales & Marketing Revenue Management Summit event brought together esteemed leaders from the hospitality industry, offering valuable insights into the intricacies of their roles, organizational challenges, and strategic approaches to driving success in…

  • BITAC, Farm Share, and Molina Healthcare of Florida Collaborate to Combat Food Insecurity

    In the ongoing battle against food insecurity, collaborative efforts are proving to be instrumental in making a meaningful impact within our communities. Behind this effort lies the partnership between BITAC, Farm Share, J.M. Smucker, and Molina Healthcare of Florida, showcasing…

  • BITAC Sales & Marketing Revenue Management Summit: Optimizing TrevPAR

    Paul Rantilla, the Senior Vice President and Chief Revenue Officer of Hospitality at Plusgrade, recently orchestrated a captivating panel discussion at the BITAC Sales & Marketing Revenue Management Summit at the Ritz-Carlton in Sarasota, Florida. The panel brought together some…

  • BITAC Food & Beverage Panel: Connecting with Hyper-Local Audiences

    In a dynamic panel discussion moderated by Nick Bellini, industry experts Steve Kilroy, Dale Miller, and Nathaniel Brethold delved into the nuances of marketing to the hyper-local customer base and navigating the contemporary challenge of reaching one’s backyard. With a…

  • BITAC Food & Beverage Panel: Financial Responsibility and Balancing Brand Objectives

    Effective management of finances allows those in the hospitality industry to allocate resources efficiently, optimize profitability, and invest in enhancing guest experiences. Balancing brand objectives ensures consistency in delivering unique offerings and experiences that align with the brand’s values, ultimately…

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