February 12, 2024
According to a press release, group bookings across the industry’s largest portfolio of economy and midscale hotels will soon take minutes — not days — thanks to Groups360 and the rapid rollout of over 5,600 Wyndham hotels to the GroupSync™ Marketplace.
The shift is a welcome change not just for traditional travel planners (think meetings, weddings, and events) but also travel managers, particularly those in infrastructure-centric fields like construction and logistics, whose crews need to spend weeks if not months on the job, often with as little as 24 hours’ notice. Through GroupSync, travel planners and managers can browse real-time rates and availability at participating hotels and directly book 10 to 50 rooms without needing to contact the hotel or engage in a traditional RFP. Meeting space for events can also be booked at hotels when needed and where available.
“We’re always looking for new ways to make it simpler and easier for clients to do business with Wyndham. Whether it’s a family reunion, a youth sports tournament, or a three-month-long bridge repair project, GroupSync makes it simple for groups to find the right hotel at the right price and book on the spot,” said Angie Gadwood, SVP Global Sales, Wyndham Hotels & Resorts.
Kemp Gallineau, CEO, Groups360, stated, “Wyndham is one of the world’s leading hospitality companies, and their portfolio is unique in that it represents key property categories that expand GroupSync’s Instant Booking inventory. In bringing their U.S. portfolio on board, we’re able to deliver a broader, more robust, more inclusive offering — one that’s better equipped to meet the needs of all travel planners and managers.”
Wyndham’s collaboration with Groups360 is the latest in a list of efforts to help its hotels tap into a multi-year, infrastructure-related travel boom and what it believes is a ~$3.3 billion revenue opportunity for franchisees. Last year, the Company expanded its Global Sales force by 25%, and more recently, deployed new tools to help sellers better identify and capture infrastructure-related opportunities for franchisees.
Groups360 and GroupSync are also a part of Wyndham’s innovative Wyndham Business program which, through a suite of tools and resources, aims to help make business travel easier for all. The program caters to small and mid-size business owners, travel advisors, travel buyers, meeting planners, and more. All while offering discounted rates and exclusive perks.