Wyndham Hotels & Resorts announced on Tuesday 60 new hotels for its rapidly expanding ECHO Suites Extended Stay by Wyndham brand, including what will be the brand’s first hotels in Canada.
Continuing Wyndham’s long-term strategy of signing multi-unit deals with established and experienced developers—one of the latest being MasterBUILT Hotels, which to-date has developed more than two dozen Microtel by Wyndham® hotels across Canada—the additions grow the brand’s global pipeline to 265 hotels and approximately 33,000 rooms.
“Since announcing ECHO Suites last year, we’ve seen unprecedented interest from among the industry’s most-successful extended stay developers, helping make ECHO the fastest-growing brand launch of 2022,” said Chip Ohlsson, chief development officer at Wyndham. “Adding MasterBUILT—one of Canada’s premier hotel development companies—to that growing list speaks to the quality of the ECHO prototype and its highly efficient, ROI-driven design, which offers among the most rentable square-footage in the industry.”
One of Canada’s fastest growing hotel development and investment companies, MasterBUILT Hotels was founded in 2011 and has expertise in site evaluation, project design and project management—having constructed over two dozen Microtel by Wyndham hotels spanning all 10 provinces, with additional hotels currently under development.
“The success Wyndham is seeing with ECHO is not by chance—it’s a testament to the care that was put into designing the brand,” said David Donaldson, president and CEO of MasterBUILT Hotels. “From day one, Wyndham made a point of seeking the input of experienced developers and then actioning on their insights. The result is a brand that resonates as strongly with hotel developers as it will with guests. While other brands have since tried to tap into and mirror ECHO Suites’ success—Wyndham, with its unmatched scale, owner-first approach and industry-leading support—continues to lead the pack.”
With the addition of MasterBUILT Hotels, ECHO Suites Extended Stay by Wyndham now has a pipeline of 265 hotels across the U.S. and Canada, making it one of the largest of any extended stay hotel brand, according to a press release. Multiple projects have already broken ground and are in various stages of construction across Virginia, Texas and South Carolina, with over a dozen more slated to break ground in the months ahead. The Company expects to have 100 hotels open over five years, with the brand’s first locations beginning to make a meaningful contribution to Wyndham’s overall portfolio in 2024.
The purpose-built, all new-construction, 124-room ECHO Suites prototype requires under two acres of land and has a highly competitive cost per key. Coming in at approximately 50,000 square-feet, individual rooms average 300 square-feet. The rooms consist of single- and two-queen studio suites with kitchens as well as efficiently-designed public spaces—a lobby, fitness center and 24/7 guest laundry—that help to limit labor needs.