Rosewood Hotel Group Welcomes New Chief Operating Officer

August 8, 2023

Rosewood Hotel Group announced Tuesday the appointment of Joerg Zobel as Chief Operating Officer, filling a key executive role for the global luxury lifestyle and hospitality group.

With over 25 years of global experience steering consumer-facing companies towards sustained growth and market leadership, Joerg will head Rosewood Hotel Group’s global operations across the group’s four brands including Rosewood Hotels & Resorts, New World Hotels & Resorts, Asaya, and Carlyle & Co. He will be responsible for driving the commercial success and operational excellence, overseeing all teams across both functions. Based out of Rosewood’s Hong Kong headquarters, he joins on September 25, 2023, and will report directly to Sonia Cheng, Chief Executive Officer.

Zobel has a wealth of experience leading global companies on their own growth journeys, brand positioning, and value creation. In his most recent role, he served as the CEO and Chairman of the Board of Eschenbach Optik GmbH, one of Europe’s largest eyewear groups. Prior to that, he served as General Manager, Asia Pacific for PUMA, where he led the brand to commercial success in the region.

“Joerg’s many achievements leading global companies to operational and commercial success align perfectly with the ambitious vision we’ve set for Rosewood Hotel Group as we continue to expand beyond traditional hospitality,” said Sonia Cheng, Chief Executive Officer of Rosewood Hotel Group. “We’ve chartered a new path for Rosewood across multiple touchpoints of the business, and we are confident Joerg will drive our operations to deliver on this vision.”