Baha Mar Welcomes Josh Herman as Senior Vice President of Marketing

September 25, 2023

THE BAHAMAS – Baha Mar announced recently the appointment of Josh Herman as Senior Vice President of Marketing.

Herman joins Baha Mar following a tenure at Fontainebleau Miami Beach, where he served as the Vice President of Marketing & PR. During his time with Fontainebleau, Herman led the marketing operations for the resort, including driving revenue growth, and amplifying e-commerce, brand positioning, ROI measurement, partner activations, and reservations sales. Before joining Fontainebleau in 2014, he held the position of Regional Marketing Director for KSL Resorts in La Quinta, California, where he oversaw marketing programs for several of the company’s iconic resorts. He also held marketing roles at LaQuinta Resort & Club, Rancho Las Palmas Resort & Spa and Lansdowne Resort.

“Josh’s extensive experience in luxury resorts aligns perfectly with our vision for Baha Mar,” said Graeme Davis, Baha Mar President. “We are excited to welcome him to the Nassau community and look forward to working with him as we continue to create world-class offerings and spectacular experiences.”

“Baha Mar is entering another exciting chapter as the most celebrated luxury Caribbean resort destination, and I’m thrilled to be part of the journey ahead,” said Herman. “I am looking forward to joining such an impressive, industry-leading team in taking Baha Mar to the next level.”

Herman is a native of New Jersey and holds a Bachelor of Journalism degree from University of Maryland College Park. He currently resides in Nassau, The Bahamas where he lives with his wife and two children. In his free time, he enjoys playing tennis, boating, and exploring the Bahamian beaches.