AMELIA ISLAND, FL—The Ritz-Carlton, Amelia Island, north Florida’s premiere luxury resort, is delighted to announce the promotion of Greg Cook as General Manager. Cook was formerly an Area General Manager, with oversight of The Ritz-Carlton, Amelia Island included in his leadership portfolio, and has been intimately involved with all aspects of the property.
In his new role, Cook will manage all aspects of the resort, amplifying the success of the award-winning hotel, while cultivating new relationships and providing exceptional guest service. His vision and acumen have been tapped for major projects on-site, including the design and launch of Coquina, a newly launched alfresco restaurant inspired by the island’s Spanish Colonial period as well as a planned renovation of the hotel’s guestrooms and suites designed to further enhance the property’s celebrated coastal luxury positioning. At a time when public health and safety are paramount, Cook will also oversee enhanced cleanliness protocols at The Ritz-Carlton, Amelia Island.
An industry veteran with a wealth of knowledge and passion, Cook’s expertise and leadership will bring the guest experience to another level, further distinguishing the Amelia Island beach resort as the premier luxury hotel Florida’s Northeast Coast. Cook most recently served as the General Manager of The Ritz-Carlton, Fort Lauderdale where he led the luxury service experience and oversaw substantial enhancements to the property. His most recent projects there include the successful $17 Million nautically-inspired renovation of The Ritz-Carlton, Fort Lauderdale’s guest rooms and Club Lounge, along with the launch of the sought-after dining destination, Burlock Coast Seafare & Spirits. Prior to his time there, Cook was the General Manager of Eden Roc Renaissance where he aided in repositioning the iconic lifestyle property following a $230 million renovation.
“While the expectations of today’s traveler may have changed, our commitment to guest service has not. From spacious guest rooms to new oceanfront dining at Coquina, The Ritz-Carlton, Amelia Island’s barrier island location makes it well-positioned for travelers looking an iconic beach escape and I’m thrilled to make it my new home,” said Greg Cook. “Having started my career as a bellman many years ago and taking on a variety of roles since, I have incredible respect and understanding of the different components that go into creating a five-star experience for our guests and look forward to leading this talented team to constantly innovate and create new experiences for our guests.”
Cook’s involvement in the community is extensive, as he has served as a board member and/or co-chair for the Broward Workshop Top 105 CEO’s of Broward County; Florida Restaurant & Lodging Association; City of Fort Lauderdale Chamber “Economic Advisory Council”; City of Fort Lauderdale Business Improvement District; and Broward Tourism Coalition in the past. In keeping with community even closer to home, Cook led The Ritz-Carlton, Fort Lauderdale to earn the Community Footprints Award of the Year, an award presented by The Ritz-Carlton Hotel Company focused on social and environmental responsibility.
His proven success at The Ritz-Carlton, Fort Lauderdale and Eden Roc Renaissance, in addition to over 35 years of experience in the industry, make him a proven leader for experience management team at Amelia Island.