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The Alloy, A Doubletree By Hilton, Debuts New Look

February 10, 2021

ROCKVILLE, MD– Jonathan Nehmer + Associates (JN+A) and HVS Design (HVSD), leading Architecture, Interior Design, and Project Management firms specializing in the hospitality industry, are pleased to announce the completion of the $18.5 million renovation of the Alloy, a Doubletree by Hilton, hotel in King of Prussia, Pennsylvania. JN+A and HVS Design provided Architecture, Interior Design, and Branding services for the transformation of this property.

JN+A and HVS Design completely reimagined the hotel’s lobby, front desk, business center, meeting rooms, outdoor patio, fitness center, restaurant, guestrooms, and corridors. Located in the heart of King of Prussia, PA, the Alloy stands at a crossroads where historic meets modern, where high fashion encounters industrial production, and where the curious traveler finds local flavor. At the Alloy, the fusion of these things created something great that the brand, ownership, and design team embraced to transform this property.

As guests enter the Alloy, they are greeted by a warm, inviting lobby featuring rich wood tones, stylized marble tile, and mixed metals. Nodding to the idea of the crossroads, intricate tile inlays offer guests the choice to veer left and become acquainted with the Philly-inspired market or navigate to their right and experience the lobby bar, Hammer and Fire restaurant, and the expanded fitness center.

The freshly-minted, lifestyle hotel also features 27 meeting rooms with a total of 25,500 square feet of event space. This allows the property to host an array of meaningful moments whether it’s a corporate meeting, a large social gathering, or an intimate get together. Beyond the meeting spaces, the Alloy has a nursing room, an outdoor dining area, and a pool.

The 327 guest rooms at the Alloy have a casual style layered with fashion-inspired details. A delicate balance of existing furniture and curated new pieces intermingle to create a modern, yet comforting design. Living up to its name, the Alloy forges a new hospitality experience, mixing thoughtful spaces with warmth of character and an eye to detail for all to enjoy.

The Alloy, a Doubletree by Hilton, is owned jointly by Whitman Peterson and Concord Hospitality and managed by Concord Hospitality.

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