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Accelerate Your Growth by Hacking Your Hospitality Circle of Influence
When choosing my board of advisors, there are 3 types of people I want to be surrounded by:Mentors: People whose…
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Hospitality Data Minute: September 10-16
United States hotel performance increased significantly compared to last week and had mixed results year-to-year, according to STR, a data…
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How Social Media Can Turn Your Worst Reviews Into Your Best Advertisements
A common misconception I encounter as a digital marketer is the belief held by some business owners that avoiding social…
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Proven Principles to Get More Likes, Comments, and Shares on Your Hospitality Content
“How do I go viral?” is a commonly asked question nowadays. Social media is becoming flooded with not only young…
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Hospitality Data Minute: September 3-9
Last week, United States hotel performance had mixed results week-to-week and year-to-year, according to STR, a data solutions and insights…
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Tackling Employee Morale with a Social Twist
While the hospitality industry experiences labor shortages, retaining and nurturing your existing staff is paramount. The hospitality industry is known…
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Building Your Hospitality Digital Course
Alex Hormozi, a first-generation Iranian American entrepreneur, investor, and philanthropist often talks about “delaying the ask” for money for as…
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Four Tips for a Successful Merger or Acquisition
Mergers and acquisitions are an increasingly prevalent feature of business, with deal volume doubling in the past 20 years. If…
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COLUMN: Recognizing the Unsung Heroes of the Hospitality Industry
Labor Day is a time to celebrate the contributions and achievements of workers and executives across various industries. While it…
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Why Smart Hospitality Pros Should Tune into TikTok for Golden Insights
TikTok is much more than a platform for viral dances and challenges. For the hospitality industry, it’s a goldmine of…
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Hospitality Data Minute: August 20-26
United States hotel performance declined again last week but showed positive results year-to-year, according to STR, a data solutions and…
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Legal Tips with Richard Sheinis: Beware Using Dark Patterns
Dark patterns in advertising are nothing new. We are all familiar with retail stores strategically displaying their products so you…
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Driving Thru Digital: How McDonald’s Strategy Flips The Online Game
Ray Kroc, the genius behind the growth of the global behemoth that is McDonald’s, once said, “If you’re not a…
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Leverage These Core Copywriting Principles To Get More Engagement & Sales
Dove’s “Real Beauty” campaign flipped the beauty industry 180 degrees. It was launched in 2004 by Unilever, aiming to build…
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How Employee Retention Plays a Role in Shaping Guest Experiences
In today’s business climate, retention is essential. And in a sector as dynamic as hospitality, service excellence and retaining skilled,…
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Hospitality Data Minute: August 13-19
United States hotel performance declined again last week and had mixed results year-to-year, according to STR, a data solutions and…
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Midweek Musings: Why is it so Hard to Establish a Strong Culture?
In my time as a University of Nebraska-Lincoln College of Business student, I heard the word “culture” more times than…