Sonesta Appoints Platt As SVP, Lodging Development, Upscale Brands

NEWTON, MA– Sonesta International Hotels Corporation (Sonesta), the 8th largest hotel company in the U.S. with approximately 1,200 properties, today announced the appointment of Shane Platt as Senior Vice President of Lodging Development, Upscale Brands.

“We are excited to welcome Shane to Sonesta and our talented and growing development team,” said Brian Quinn, Chief Development Officer at Sonesta. “He brings deep industry experience in franchise sales and a record of successfully driving the development of new and existing brands within the hospitality industry. We expect he will play an integral role in the additional growth of Sonesta’s upscale brands.”

Platt joins Sonesta from Wyndham Hotels & Resorts, where he served as Senior Vice President Franchise Sales and Development. Prior to that, he held leadership roles within the franchise sales and development teams at Best Western International and Choice Hotels International.

Sonesta’s upscale brand portfolio for franchise includes Sonesta Hotels & Resorts, Sonesta Select, Sonesta ES Suites, Sonesta Simply Suites and Hotel RL.

Sonesta Hotels & Resorts provide unique experiences in 44 popular destinations. Teams at each property prioritize personalized experiences tailored to the needs of each guest. With a wide range of locations, guests can explore the neighborhoods of urban destination hotels or relax at resorts.

Sonesta Select, with over 60 locations nationwide, is an upscale focused-service brand offering travelers affordable comfort while providing generously sized rooms and well-crafted flexible common areas.

Sonesta ES Suites provide a surprisingly different take on the upscale extended stay hotel. These 100 long-term all-suite hotels are bright and comfortable places to work, play and relax. Friendly team members take pride in doing all they can to provide a home environment and extra special guest experience.

Sonesta Simply Suites, now with over 60 locations nationwide, is a mid-market extended stay brand offering guests apartment-like amenities. Each comfortable suite includes a kitchen equipped with everything needed to make a meal, and an effective dedicated workspace.

Hotel RL is a midscale gathering place where travelers can work, play and pursue their passions freely. The five hotels are designed for those who travel to connect with new people and explore vibrant places.