Sonesta Appoints Jason Yarbrough As SVP, Lodging Development, Select-service Brands
NEWTON, MA–Sonesta International Hotels Corporation (Sonesta), the 8th largest hospitality company in the U.S., today announced the appointment of Jason Yarbrough as Senior Vice President of Lodging Development, Select Service Brands.
“We welcome Jason to Sonesta’s growing development team and look forward to leveraging his 25 years of experience in hospitality,” said Brian Quinn, Chief Development Officer at Sonesta. “As a recognized leader in lodging development, he will play a crucial role in the expansion of Sonesta’s Select Service brands.”
Yarbrough’s recent experience includes a similar leadership position representing the eastern region of the U.S. & Canada, and development roles with several other hospitality companies.
Under Yarbrough’s new leadership role, Sonesta will continue to expand Red Lion Hotels, Red Lion Inn & Suites, Signature Inns, Americas Best Value Inns, Canadas Best Value Inns, GuestHouse Extended Stay and Knights Inn in the United States and Canada.
Sonesta has an ongoing commitment to ensure the portfolio includes well-recognized, robust and differentiated brands in each market segment. Franchising is now available for 12 brands in the U.S. & Canada. The varied market segments serviced by Sonesta offers identifiable differentiation between brands, as well as thoughtful market distribution. The Sonesta portfolio includes Economy through to Upper Upscale, with Full Service, Select Service and Extended Stay brands.