RLH Corporation Opens First Dual-Branded Property

September 21, 2020

DENVER–RLH Corporation (NYSE: RLH) (or “RLHC”, “the Company”) announced today the opening of their first dual-branded property, the newly constructed Red Lion Inn & Suites and Americas Best Value Inn Katy, TX. Featuring two of the Company’s eight brands, Red Lion Inn & Suites and Americas Best Value Inn Katy, TX targets RLHC’s efforts to uphold an owner-first mindset with flexible property improvement plans and brand standards.

The four-floor, 63-room dual-branded property delivers guests with convenient, comfortable Texas hospitality at the best value while also tapping into the Red Lion Inn & Suites brand motto of becoming a homebase for adventure in the Lone Star state. Floors will alternate between the two brands, with the Americas Best Value Inn brand on odd-numbered floors and Red Lion Inn & Suites on even-numbered floors. Groups and events are accepted at the property hosting a 624 square foot meeting room, designed for meetings and events of up to 50 people.

“The dual-branded concept developed from the desire to have brand recognition while avoiding brand saturation. While the Americas Best Value Inn is notable in Texas, our flagship brand, Red Lion, is less-known in the area but provides additional comforts and amenities guests look for during their travels,” said Dallas Setser, VP of Franchise Development for RLH Corporation.

The Americas Best Value Inn portion of the property will feature 26 comfortable guestrooms with complimentary Wi-Fi and a mini-fridge and microwave in every room. There will also be convenient common area amenities such as a business center, guest parking, and a laundry room.

A quintessential feature of the Red Lion Inn & Suites brand, the hotel lobby will have a Whidbey Coffee Station, at no cost to hotel guests. The 37 Red Lion Inn & Suites guestrooms will feature 55” TVs, brand approved premium bedding, and the ever-popular Cascadia Soapery amenity collection.

“When choosing a brand for my new construction hotel project, I wanted a brand that guests would recognize in the Houston area, so Americas Best Value Inn was the perfect fit,” said Sam Patel, owner of the property. “Dual-branding allows our guests to rely on the comforts of the well-known ABVI brand while still giving them the option of an elevated hotel through Red Lion Inn & Suites.”

With a convenient location only 29 miles west of Houston off I-10, Red Lion Inn & Suites and Americas Best Value Inn Katy, TX is the ideal spot for hotel guests to rest during their next trip to and from Houston. With adventure at the core of the Red Lion Inn & Suites, the property is located only a 15-minute walk from Momentum Indoor Climbing Gym and nearby Katy-based No Label Brewing Company. Other local attractions nearby great for families or individuals staying at the Americas Best Value Inn portion of the hotel are the Typhoon Texas Water Park or the Katy Mills Shopping Mall. Red Lion Inn & Suites and Americas Best Value Inn Katy is located at 25633 Kingsland Blvd, Katy, TX 77494.

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