SANTA ROSA, CA–Flamingo Resort, part of the SPOKEN brand by Santa Rosa-based hotel management company Point Group, today unveiled a multimillion-dollar reimagination that introduces guests to an immersive wellbeing experience set across a lush 10-acre campus. A cornerstone of the Santa Rosa community for over 60 years, the iconic 170-room resort provides convenient access to a variety of parks, nature trails and Sonoma Wine Country with more than 200 wineries. This tucked away oasis features the Lazeaway Club restaurant, Wild Bird poolside dining, the Watering Hole pool bar, 20,000 square feet of indoor and outdoor private and communal gathering spaces, a year-round heated pool and hot tub, a 20,000 square-foot full-service health club, fitness center and spa, Pilates and cycling studio, five tennis courts and a lap pool.
“The rebirth of Flamingo Resort embodies our vision to create an environment where guests, locals and team members can embrace spiritual wellbeing and the adventure of life,” said Stephen Yang, Founder and Co-CEO of SPOKEN. “We are excited for guests and locals to stay with us to relax and find their flow. With all of the new design enhancements and soulful experiences, we believe The Flamingo has truly ‘SPOKEN.’ The transformed resort is well positioned to become one of the most desired year-round destinations in Sonoma County.”
Mid-Century Modern Design
Built in 1957, the buildings, rendered with natural materials and iconic angular silhouettes, are the original work of master architect Homer A. Rissman. Weddle Gilmore Architects and BAR Architects have completely transformed the mid-century hotel into a spirited escape with a stunning, new porte cochere entry, an entirely redesigned lobby and check-in experience, the Lazeaway Club restaurant and bar with an outdoor lanai dining terrace, and all 170 guest rooms and suites. The new architectural palette of wood, steel and glass seamlessly complement the classic mid-century design and modern touches that both honor the resort’s legacy while infusing a relaxed contemporary vibe into the Flamingo.
As soon as guests arrive at Flamingo Resort, they are immediately drawn through the floor to ceiling glass windows of the new porte cochere to the focal point and social center of the hotel – the pool and lush courtyard featuring a commissioned HYBYCOZO garden sculpture. The designers approached the lobby as a residential plan, creating an inviting space for guests to be greeted at a large table similar to a kitchen island where guests can enjoy a welcome beverage and a relaxing check-in. The casual lobby setting emulates the experience of arriving at someone’s home with teal couches that are serpentine shape with a velveteen fabric. Custom light fixtures play off a tropical feel, bringing the outdoors in with palm leaves, pompous grass, and fox tails making reference to the natural agricultural area of Santa Rosa. The integration of art throughout the hotel consists of curated vintage and modern photographs, prints, paintings and commissioned art pieces including a multi-ethnic, provocative lobby wall mural by Serge Gay Jr., a HYBYCOZO pendant chandelier in the Entry Foyer of the meeting spaces, and a stunning rope sculpture by artist Windy Chien which adorns the wall outside the main ballroom.
All-New Guest Rooms
Flamingo Resort’s 156 guest rooms and 14 spacious poolside suites, many with private outdoor patios, are designed to effortlessly blend the resort’s mid-century architecture with a fresh modern design, creating a sanctuary for guests to relax or work remotely. The rooms feature floor to ceiling windows and reference the ‘50s, ‘60s, and ‘70s eras with a color palette that plays off soothing blush colors and bright teals, teak wood millwork, brass and gold finishes and a tulip table for guests to work or eat in the comfort of their room. Premium suites emulate a loft-style studio apartment, while the family rooms include a king bedroom, living area, and smaller second bedroom furnished with kids’ bunkbeds. All of the guest rooms and suites are situated within five, two-story buildings with walk up access across the resort’s lush 10 acres, providing plenty of wide-open spaces to roam.
The Lazeaway Club
The Lazeaway Club – Santa Rosa’s newest indoor-outdoor poolside dining destination – invites guests and locals to experience Cal-Pacific cuisine in a restaurant-chair exploration of the diverse flavors of the Pacific from a Californian vantage point. From the Pacific shores of Mexico to the palms of Thailand, the Lazeaway Club taps the spices, heat, sweet and savory of far flung travel destinations, and combines them with fresh, local ingredients, providing guests with a menu that offers the freedom to create their own adventure. The Lazeaway culinary program was created in collaboration with restaurateurs Benson Wang and Anderson Pugash of Palm House Hospitality, and features signature dishes such as the Irreverent Caesar with romaine, escarole, endive, wakame, radish, Japanese cucumber, avocado, crispy garbanzos, sesame, vegan Caesar dressing, and nutritional yeast; Ahi Tuna Poke with cucumber, avocado, jalapeño, citrus ponzu, macadamia nuts, and English pea wasabi crisp; Bibimbap Bowl comprised of steamed rice, grilled Kalbi beef short ribs, fried egg, braised greens, carrots, kimchi, bean sprouts, eggplant and sweet gochujang sauce; Veggie Smashburger, a housemade carrot cashew burger with Korean chili barbecue sauce, agave mustard, nut cheese, and alfalfa sprouts served on a toasted milk bun; and a Chocolate Lava Cake topped with coconut salted caramel, caramelized pineapple and dairy-free vanilla ice cream.
The cocktail program at Lazeaway Club features innovative creations including the Matcha Colada with a house rum blend, pineapple, lime, matcha milk, and mint, and the Honolulu Honey with vodka, elderflower, kiwi honey, lime and sparkling wine. Rounding out the beverage program is a curated selection of craft Sonoma wine and beers from local vintners and brewers.
Wellness, Outdoor & Culinary Experiences
As part of its rebirth, Flamingo Resort will introduce new wellness, culinary and libations programming that celebrate the spirit of Sonoma and invite guests to connect to the local community and the great outdoors. Guests can relax and explore with an array of complimentary and by reservation activities throughout their stay including the resort’s signature Afternoon Tea; yoga, meditation, breathwork, sound healing and Wim Hof inspired breathwork experiences, plus canoeing, Sip ‘n Cycle bike tours, wine and craft beer tastings, Flamingo’s Bird Bath signature cold water bucket experience and the use of an Excursion Backpack that includes hiking sticks, binoculars, blanket, and water bottles for guest to go out and explore on their own.
Guests can now experience the reimagined Flamingo Resort with room rates starting at $189/night and suites starting at $350/night. The resort is offering two grand opening packages: “Flock to Flamingo” which includes a $100 daily spa credit or “Recharge and Relaunch” which includes 15 percent off accommodations plus a daily $25 resort credit.