FLORENCE, SC—Raines, one of the Southeast’s premier hospitality management, development, and investment groups, has announced the completion of its first phase of an overall multi-million-dollar renovation of the historic Waynesville Inn Golf Resort & Spa, now coined Waynesville Inn & Golf Club. The property was purchased by Raines in April of 2021, with plans to fully renovate and restore the existing guest rooms, golf course, and restaurant, as well as expand the experience with new construction additions, including practice facilities, golf cottages, and more.
Located minutes away from downtown Waynesville, NC, the 165-acre property houses three unique lodging structures: Inn (35 rooms), Golfview (28 rooms), and Brookside (12 rooms). At the end of September, the group celebrated the completion of Phase One, which included the full interior renovation of Golfview, featuring all new flooring, fresh paint, updated furniture, fixtures, and equipment, as well as new artwork.
Phase Two, which is set to begin this month, will include a similar renovation to the property’s Brookside building, while plans for the Inn, which also includes enhancements and redesign of the food and beverage outlets, a new arrival experience, and other amenity related improvements, will begin in Q1 2022. Construction on the golf course, originally designed by prolific golf architect Donald Ross, is also already underway. Within the renovation plans, Raines is committed to honor the property’s legacy, restoring its original charm and character. The total renovation is expected to take approximately 16-24 months to complete.
“We are incredibly excited to have begun the thoughtful and extensive restoration of this iconic landmark of Waynesville and Western North Carolina,” said Gavin Philip, Senior Vice President of Woven by Raines. We feel this property will become a sought-after home for both our members and Inn guests for many years to come.”
In addition to the renovation, Raines has worked with Craig Evans Creative Co. to refresh the property’s brand and visual identity, which includes the reveal of the updated name: Waynesville Inn & Golf Club. The new name reflects the property’s history as the once center of Waynesville activity—serving as the venue for many of life’s memorable moments from weddings to tournaments—while highlighting the property’s focus as a full-service golf destination. The property’s new name is accompanied by an all-new logo, which provides a sense of place and pays homage to Western North Carolina with the depiction of the region’s native black bear.
The third property in the Woven by Raines portfolio, Raines has partnered with Bobby Weed Golf Design to fully renovate the golf course, which will include modifying the course to a traditional 18-holes, while preserving the history of the original Donald Ross design. Additionally, seven-times James Beard Award nominated Chef John Fleer of Asheville’s Rhubarb and Benne on Eagle will program and design the property’s restaurants and culinary offerings.
“The Waynesville Inn & Golf Club is a perfect representation of what we’re establishing within the Woven by Raines portfolio,” said Phillip. “A unique identity, distinct food and beverage programming, and tailored amenities are all trademark features of a Woven property.”